Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques Forecasting I
Market Positioning for Competitive Advantage Total Running Time: 09:40 conducting market research, customer market segment, customer value propositions, positioning the brand, statistical techniques, understanding customer perception, value creation Market Positioning for Competitive Advantage
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