Drivers of Market Share Total Running Time: 12:37 Brand Development Index (BDI), Category Development Index (CDI), market share, share of requirements, usage index Drivers of Market Share
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques Forecasting I
Additional Topics in Variance Analysis Total Running Time: 16:25 cost, market share, marketing performance, nonmanufacturing costs, production mix, production performance, variance, variance analysis, yield Additional Topics in Variance Analysis
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