The Uses and Limitations of Data For Brand Management Total Running Time: 10:54 Consumers, hierarchy of effects model The Uses and Limitations of Data For Brand Management
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research Perceptual Maps- A Review
Customer Centricity Total Running Time: 17:07 Consumers, Customer, Customer-Centric Culture, marketing management Customer Centricity
