The Uses and Limitations of Data For Brand Management Total Running Time: 10:54 brand management, brand metrics, Consumers, hierarchy of effects model The Uses and Limitations of Data For Brand Management
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research Perceptual Maps- A Review
Heuristics Total Running Time: 10:57 Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules Heuristics
Customer Centricity Total Running Time: 17:07 Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management Customer Centricity
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, social media Relationships
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