Heuristics

Anchoring and Adjusting

Total Running Time: 09:31

adjustment, heuristics, Leverage

Anchoring and Adjusting

Customer Centricity

Total Running Time: 17:07

Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management

Customer Centricity

Decision Analysis I

Total Running Time: 12:34

decision matrix, decision tree, expected value, heuristics, maximax, maximin, optimization, problem, risk, simulation, solution, uncertainty

Decision Analysis I

Perceptual Maps- A Review

Total Running Time: 13:35

Consumers, interpretation, perceptual mapping, research

Perceptual Maps- A Review

Relationships

Total Running Time: 19:54

Consumer Relationships, Consumers, Digital Media, social media

Relationships

The Uses and Limitations of Data For Brand Management

Total Running Time: 10:54

brand management, brand metrics, Consumers, hierarchy of effects model

The Uses and Limitations of Data For Brand Management

Understanding Tourism Behavior Part 2

Total Running Time: 11:22

consumer behavior, habitual decision making, heuristics, model of complex decision making

Understanding Tourism Behavior Part 2