Accounting for Foreign Subsidiaries pt1 Total Running Time: 22:28 computation, CTA reconciliation, current rate method, exchange rate, functional currency, interpretation, translation Accounting for Foreign Subsidiaries pt1
Accounting for Foreign Subsidiaries pt2 Total Running Time: 20:06 computation, CTA reconciliation, exchange rate, functional currency, interpretation, remeasurement, temporal method Accounting for Foreign Subsidiaries pt2
Customer Centricity Total Running Time: 17:07 Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management Customer Centricity
Heuristics Total Running Time: 10:57 Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules Heuristics
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Maximizing your Intraprise by Creating from Within Total Running Time: 05:17 learn, plan, research, view the market Maximizing your Intraprise by Creating from Within
Overview of Information Literacy Total Running Time: 10:37 information, research, Sources Overview of Information Literacy
Personality and Consumer Behavior Total Running Time: 08:23 consumer traits, measuring personality, research, trait theories Personality and Consumer Behavior
Positioning Total Running Time: 07:56 graph, image, perceptual mapping, value proposition Positioning
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, social media Relationships
Secondary Data Total Running Time: 06:14 consumer researcher, data, external, internal, primary, research Secondary Data
The Uses and Limitations of Data For Brand Management Total Running Time: 10:54 brand management, brand metrics, Consumers, hierarchy of effects model The Uses and Limitations of Data For Brand Management