Perceptual Maps- A Review

Accounting for Foreign Subsidiaries pt1

Total Running Time: 22:28

computation, CTA reconciliation, current rate method, exchange rate, functional currency, interpretation, translation

Accounting for Foreign Subsidiaries pt1

Accounting for Foreign Subsidiaries pt2

Total Running Time: 20:06

computation, CTA reconciliation, exchange rate, functional currency, interpretation, remeasurement, temporal method

Accounting for Foreign Subsidiaries pt2

Customer Centricity

Total Running Time: 17:07

Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management

Customer Centricity

Heuristics

Total Running Time: 10:57

Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules

Heuristics

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Maximizing your Intraprise by Creating from Within

Total Running Time: 05:17

learn, plan, research, view the market

Maximizing your Intraprise by Creating from Within

Overview of Information Literacy

Total Running Time: 10:37

information, research, Sources

Overview of Information Literacy

Personality and Consumer Behavior

Total Running Time: 08:23

consumer traits, measuring personality, research, trait theories

Personality and Consumer Behavior

Positioning

Total Running Time: 07:56

graph, image, perceptual mapping, value proposition

Positioning

Relationships

Total Running Time: 19:54

Consumer Relationships, Consumers, Digital Media, social media

Relationships

Secondary Data

Total Running Time: 06:14

consumer researcher, data, external, internal, primary, research

Secondary Data

The Uses and Limitations of Data For Brand Management

Total Running Time: 10:54

brand management, brand metrics, Consumers, hierarchy of effects model

The Uses and Limitations of Data For Brand Management

Using Lexis to Find a Case

Total Running Time: 12:25

law, research

Using Lexis to Find a Case