Analyzing a Campaign Total Running Time: 20:21 campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior Analyzing a Campaign
Big Data Analytics in Tourism Total Running Time: 11:32 data mining, social media, UGC Big Data Analytics in Tourism
Communication Decisions Digital Media- International Web Sites and Social Media Total Running Time: 19:06 animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits Communication Decisions Digital Media- International Web Sites and Social Media
Customer Centricity Total Running Time: 17:07 Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management Customer Centricity
Digital Landscape Total Running Time: 08:33 digital marketing, rate of adoption, reality, social media Digital Landscape
Heuristics Total Running Time: 10:57 Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules Heuristics
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, Comminication, interference, marketing Integrated Marketing Communications Part 1
Introduction to Marketing: Origins and Evolution Total Running Time: 23:30 customer lifetime value, evolution of marketing, exchange, marketing, relationship development Introduction to Marketing: Origins and Evolution
Introduction to Operations Management Total Running Time: 17:30 accounting, analysis, finance, function, goods, marketing, Production, sales, services Introduction to Operations Management
Marketing Plan & Research Planning Total Running Time: 18:16 customer relationships, market orientation, market research, marketing, marketing management, marketing plan Marketing Plan & Research Planning
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research Perceptual Maps- A Review
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing Product Use Testing
Segmentation and LTV Total Running Time: 06:39 LTV. customer acquisition, marketing, segmentation Segmentation and LTV
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment Strategy – How to Prepare Consulting Report
The Uses and Limitations of Data For Brand Management Total Running Time: 10:54 brand management, brand metrics, Consumers, hierarchy of effects model The Uses and Limitations of Data For Brand Management
TV Advertising Analysis Total Running Time: 08:21 Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter TV Advertising Analysis
Value Chain Total Running Time: 03:43 design, marketing, research and development, Value Chain Value Chain
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