campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior

data mining, social media, UGC

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits

Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management

data mining, marketing, Pivot Tables

digital marketing, rate of adoption, reality, social media

Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules

advertising, branding, campaign management, Comminication, interference, marketing

customer lifetime value, evolution of marketing, exchange, marketing, relationship development

accounting, analysis, finance, function, goods, marketing, Production, sales, services

customer relationships, market orientation, market research, marketing, marketing management, marketing plan

Consumers, interpretation, perceptual mapping, research

development, marketing, product development, Product use testing

LTV. customer acquisition, marketing, segmentation

choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment

brand management, brand metrics, Consumers, hierarchy of effects model

Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter

design, marketing, research and development, Value Chain