Analyzing a Campaign Total Running Time: 20:21 campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, Request For Information (RFI), social media, website behavior Analyzing a Campaign
Big Data Analytics in Tourism Total Running Time: 11:32 data mining, social media, UGC Big Data Analytics in Tourism
Communication Decisions Digital Media- International Web Sites and Social Media Total Running Time: 19:06 animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, social media, tracking habits Communication Decisions Digital Media- International Web Sites and Social Media
Customer Centricity Total Running Time: 17:07 Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management Customer Centricity
Digital Landscape Total Running Time: 08:33 digital marketing, rate of adoption, reality, social media Digital Landscape
Heuristics Total Running Time: 10:57 Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules Heuristics
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research Perceptual Maps- A Review
The Uses and Limitations of Data For Brand Management Total Running Time: 10:54 brand management, brand metrics, Consumers, hierarchy of effects model The Uses and Limitations of Data For Brand Management
TV Advertising Analysis Total Running Time: 08:21 Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter TV Advertising Analysis