Relationships

Analyzing a Campaign

Total Running Time: 20:21

campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, Request For Information (RFI), social media, website behavior

Analyzing a Campaign

Big Data Analytics in Tourism

Total Running Time: 11:32

data mining, social media, UGC

Big Data Analytics in Tourism

Communication Decisions Digital Media- International Web Sites and Social Media

Total Running Time: 19:06

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, social media, tracking habits

Communication Decisions Digital Media- International Web Sites and Social Media

Customer Centricity

Total Running Time: 17:07

Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management

Customer Centricity

Digital Landscape

Total Running Time: 08:33

digital marketing, rate of adoption, reality, social media

Digital Landscape

Heuristics

Total Running Time: 10:57

Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules

Heuristics

Perceptual Maps- A Review

Total Running Time: 13:35

Consumers, interpretation, perceptual mapping, research

Perceptual Maps- A Review

The Uses and Limitations of Data For Brand Management

Total Running Time: 10:54

brand management, brand metrics, Consumers, hierarchy of effects model

The Uses and Limitations of Data For Brand Management

TV Advertising Analysis

Total Running Time: 08:21

Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter

TV Advertising Analysis