Analyzing a Campaign Total Running Time: 20:21 campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior Analyzing a Campaign
Communication Decisions Digital Media- International Web Sites and Social Media Total Running Time: 19:06 animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits Communication Decisions Digital Media- International Web Sites and Social Media
Digital Landscape Total Running Time: 08:33 digital marketing, rate of adoption, reality, social media Digital Landscape
Modeling Total Running Time: 12:34 a/b test, data mining, predictive modeling, testing, types of predictive models, using data to predict churn Modeling
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, marketing, social media Relationships
Sentiment Analysis Total Running Time: 09:40 data mining, online reviews, opinion mining Sentiment Analysis
TV Advertising Analysis Total Running Time: 08:21 Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter TV Advertising Analysis
