Keys to Interactive TV Success Total Running Time: 19:50 ad platform description, capability, destination, offers, rationale, request for information, RFI, user experience, video walkthrough Keys to Interactive TV Success
Analyzing a Campaign Total Running Time: 20:21 campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior Analyzing a Campaign
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