audience, direct message, email, emoji, inappropriate, indirect message, subject line

campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, RFI, social media, website behavior

average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website