Communication Decisions Digital Media- International Web Sites and Social Media

Analyzing a Campaign

Total Running Time: 20:21

campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, Request For Information (RFI), social media, website behavior

Analyzing a Campaign

Big Data Analytics in Tourism

Total Running Time: 11:32

data mining, social media, UGC

Big Data Analytics in Tourism

CQ in Travel & Tourism

Total Running Time: 07:31

cultural adaptation, cultural adjustment, cultural immersion, travel & tourism challenges

CQ in Travel & Tourism

Digital Landscape

Total Running Time: 08:33

digital marketing, rate of adoption, reality, social media

Digital Landscape

Relationships

Total Running Time: 19:54

Consumer Relationships, Consumers, Digital Media, social media

Relationships

Successful Website Design

Total Running Time: 21:49

animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning

Successful Website Design

Testing Creative

Total Running Time: 17:54

Call to Action (CTA), headline copy, images, influence of color, page layout, results, side-by-side, video

Testing Creative

TV Advertising Analysis

Total Running Time: 08:21

Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter

TV Advertising Analysis