Faculty: Jean K. Wilcox Tags: animationcultural adaptationglobal social network penetration and behaviorsglobal web sitesimageslocalizationsocial mediatracking habits
Analyzing a Campaign Total Running Time: 20:21 campaign objectives, data collection, data myths, digital analytics, email, five key display ad metrics, frequency, monetary, paid search, recency, Request For Information (RFI), social media, website behavior Analyzing a Campaign
Big Data Analytics in Tourism Total Running Time: 11:32 data mining, social media, UGC Big Data Analytics in Tourism
CQ in Travel & Tourism Total Running Time: 07:31 cultural adaptation, cultural adjustment, cultural immersion, travel & tourism challenges CQ in Travel & Tourism
Digital Landscape Total Running Time: 08:33 digital marketing, rate of adoption, reality, social media Digital Landscape
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, social media Relationships
Successful Website Design Total Running Time: 21:49 animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning Successful Website Design
Testing Creative Total Running Time: 17:54 Call to Action (CTA), headline copy, images, influence of color, page layout, results, side-by-side, video Testing Creative
TV Advertising Analysis Total Running Time: 08:21 Designated Market Area, DMA, local Tv advertising, national TV advertising, Nielsen, Nielsen C3 rating, Nielsen rating calculation, Nielsen ratings, Nielsen scoring, regional TV advertising, social media, spot TV, Super Bowl TV advertising, TV ad clutter TV Advertising Analysis