Advertising and Public Relations Total Running Time: 11:36 corporate social responsibility, global marketing, global media decisions, importance of PR and CSR, issues in global advertising, publicity, selecting international advertising agency Advertising and Public Relations
Barriers to International Trade Total Running Time: 08:53 government programs, protectionism, types of trade barriers Barriers to International Trade
Classification of Nations by Economic Status Total Running Time: 10:11 BEMs, Big Emerging Markets, BRIC nations, New Industrialized Countries, NICs, stages of economic development Classification of Nations by Economic Status
Communication Decisions Digital Media – Advertising Communication Styles Total Running Time: 18:15 advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic Communication Decisions Digital Media – Advertising Communication Styles
Communication Decisions Digital Media- International Web Sites and Social Media Total Running Time: 19:06 animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, social media, tracking habits Communication Decisions Digital Media- International Web Sites and Social Media
Cultural Variables in Advertising Total Running Time: 11:01 attitude, attribute level, benefit level, body image, cultural diversity, differentiate, Hofstede, lifestyle, localize, locus of control, value level Cultural Variables in Advertising
Culture – A Summary Total Running Time: 12:14 consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions Culture – A Summary
Emerging Markets Total Running Time: 12:21 development, distribution center, industrial revolution, infrastructure Emerging Markets
Evolution of Marketing for Developing Countries Total Running Time: 13:02 emerging competition, strategic implications Evolution of Marketing for Developing Countries
Financial Aspects of World Trade Total Running Time: 10:35 balance of payments, balance of trade, currency fluctuations, exports and imports, global current account balances, national policies Financial Aspects of World Trade
Geography the Environment and World Population Total Running Time: 21:26 dynamics of population trends, environmental effects, geography, infrastructure, topography, world trade routes Geography the Environment and World Population
Global Advertising and Culture Total Running Time: 13:29 brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation Global Advertising and Culture
Global Trade Agreements Total Running Time: 15:40 customs union, economic union, free trade agreements, geographic and temporal proximity, La Raison d'Etre, multinational cooperation, Rules of Origin Global Trade Agreements
Global Trade Organizations Total Running Time: 14:50 anti-globalization protests, General Agreement on Tariffs and Trade (GATT), International Monetary Fund (IMF), skirting, World Bank Group, World Trade Organization (WTO) Global Trade Organizations
Hofstede’s Dimensions of Culture Total Running Time: 40:35 beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance Hofstede’s Dimensions of Culture
How do you Measure and Quantify Culture Total Running Time: 17:22 American communication styles, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms How do you Measure and Quantify Culture
International Market Research I Total Running Time: 13:22 developing research plan, formal, identifying information requirement, problem definition, region of analysis, research agency, research process International Market Research I
International Market Research II Total Running Time: 20:17 analogous diffusion rates, communicating opinions, communication and translation challenges, cultural response, gathering primary data, language, rating scales, sampling, willingness to respond International Market Research II
International Marketing Law Total Running Time: 16:10 Anti-Trust, antiboycott, bribery, cyberlaw, extraterritoriality International Marketing Law
Introduction to Global Marketing Total Running Time: 08:54 democratization, global focus marketing mix, global integration, international economy, new flat world, six dimensions of globalization, walled nation states Introduction to Global Marketing
Introduction to the Foundations of Culture Total Running Time: 11:41 attitudes, beliefs, consequences, elements, mindset chart, mindset onion, nations, origins, overview, values Introduction to the Foundations of Culture
Legal Systems and Dispute Resolution Total Running Time: 14:37 arbitration, code law, common law, concillation, dispute resolution, four heritages, islamic law, jurisdiction, litigation, marxist socialist tenets Legal Systems and Dispute Resolution
Market Channels I Total Running Time: 15:30 channel of distribution structures, consumer shopping patterns, global retailing strategies, internet, retail structure, supply chain overview Market Channels I
Market Channels II- Channel Structures Total Running Time: 15:24 alternative middleman choices, channel management, consumer products, distribution patterns, e-commerce, industrial products, international channel of distribution alternatives, internet, Japanese distribution structure, objectives, role of intermediary for customer, six c's of channel selection, working with channel intermediaries Market Channels II- Channel Structures
Market Entry Strategies – Joint Venture and Investment Total Running Time: 19:18 Asian-Western alliances, equity stake, foreign direct investment, IJVs, international joint ventures, investment notes acquisition, investment via ownership, mergers, strategic international alliances, success factors Market Entry Strategies – Joint Venture and Investment
Market Entry Strategies – Licensing Total Running Time: 13:59 contractual agreement, franchising, licensing gone bad, special licensing arrangements Market Entry Strategies – Licensing
Motivating Foreign Sales Personnel Total Running Time: 18:30 communication, Cultural Difference, Global Practice, growth, incentives, Local Practice Motivating Foreign Sales Personnel
Organizational Structure for Market Entry Total Running Time: 13:05 Chaebol, cooperative multi-organizational structures, global and geographic product organization, global competition, Keiretsu, locus of decision, matrix organization, schematic marketing organization, Zaibatsu Organizational Structure for Market Entry
Personal Selling and Sales Management Total Running Time: 14:12 Cross-Cultural Training, Designing, global competition, International Sales, Recruiting, Requirements, Salesperson, Selecting, Training Personal Selling and Sales Management
Planning for Foreign Market Entry Total Running Time: 10:30 global marketing management, international commitment, international planning process, Market-Entry Strategies Planning for Foreign Market Entry
Politics and Political Vulnerability Total Running Time: 23:40 cybercrime, cyberterrorism, domestication, economic risks, expropriation, forecasting political risk, government encouragement, lessening political vulnerability, nationalism, nationalization, NGO, Nongovernmental Organizations, political and social activists, political parties, political sanctions, politically sensitive products and issues, seizure of assets, targeted fear, taxes, terrorism, unfriendly governments, violence Politics and Political Vulnerability
Pricing Strategies Total Running Time: 20:06 asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach Pricing Strategies
Product Adaptation Requirements Total Running Time: 20:00 characteristics of innovations, cultural borrowing, cultural change, cultural congruence, cultural sensitivity and tolerance, diffusion rate and culture, diffusion theory, divisability, environmental sensitivity, relative advantage, resistance to change Product Adaptation Requirements
Products and Services for International Customers – Global Branding Total Running Time: 17:53 brand value, brands in international markets, country as brand, country-of-origin effects, global brands, meme, national brand, private brands Products and Services for International Customers – Global Branding
Products and Services for International Customers – Product Adaptation Total Running Time: 17:23 adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services Products and Services for International Customers – Product Adaptation
Prosperity and Poverty Total Running Time: 13:55 Forbes, Gini Coefficient, income classes, income disparity, OECD, Organization for Economic Co-Operation and Development Prosperity and Poverty
Protecting Intellectual Property in International Markets I Total Running Time: 13:11 ethical issues, inadequate protection, licensing, patents, prior registration, right to use, trade secrets Protecting Intellectual Property in International Markets I
Protecting Intellectual Property in International Markets II Total Running Time: 13:20 counterfeiting, digital content, international conventions, patent granting process, patent prosecution highway, piracy, PPH Protecting Intellectual Property in International Markets II
Regional Trade Agreements: Europe, Africa, Middle East Total Running Time: 12:42 Central European Free Trade Agreement (CEFTA), European Union Regional Trade Agreements: Europe, Africa, Middle East
Sovereignty of Nations and Political Risk Total Running Time: 18:49 Economist Intelligence Unit, five categories of political stability and effectiveness, forms of government, global perspective, internal and external causes, political risk, sovereign states, stability of government policies Sovereignty of Nations and Political Risk
Specific Regional Trade Agreements – Americas Total Running Time: 11:04 DR-CAFTA, FTAA, Latin American Economic Cooperation, Mercosur, North American Free Trade Agreement (NAFTA), SAFTA Specific Regional Trade Agreements – Americas
Tariffs and Duty Systems Total Running Time: 10:47 ad valorem customs duties, Chicken Tax, compound or mixed, Harmonized Tariff System, HTS, preferential tariff, specific customs duties Tariffs and Duty Systems
The Asia Pacific Region – ASEAN Total Running Time: 10:22 Asia-Pacific Economic Cooperation (APEC), Association of Southeast Asian Nations (ASEAN), fundamental market metrics, trade associations The Asia Pacific Region – ASEAN
The Asia Pacific Region – China Total Running Time: 18:52 business negotiation styles, diversity, marketing opportunities, People's Republic of China, PRC The Asia Pacific Region – China
The Asia Pacific Region – India Vietnam Total Running Time: 10:42 advantages and disadvantages of business in India, growth of India, Vietnam as new Asian Tiger The Asia Pacific Region – India Vietnam
The Asia Pacific Region – Japan and Asian Tigers Total Running Time: 15:49 faulty economic policies, four Asian Tigers, global circumstances, product adaptations The Asia Pacific Region – Japan and Asian Tigers
The Dynamic Environment of International Trade Total Running Time: 11:35 General Agreement on Tariffs and Trade (GATT), gilded age, global trade organizations, plutocracy, US multinationals, World Trade Organization (WTO) The Dynamic Environment of International Trade
The Elements of Culture Total Running Time: 25:15 aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology The Elements of Culture
The Foundations of Culture – History Total Running Time: 16:16 historical impact, manifest destiny, Monroe doctrine, perspective, subjectivity The Foundations of Culture – History
The Foundations of Culture – Resources Total Running Time: 07:43 developing countries, location, quality, world energy consumption The Foundations of Culture – Resources
The International Marketing Task Total Running Time: 23:37 dangers of SRC, environmental adaption, ethnocentrism, global awareness, goals of marketing, reasons for global marketing, self reference criteria, standardization The International Marketing Task
World Population Issues Total Running Time: 10:04 birth and death rates, population pyramids, population trends World Population Issues