corporate social responsibility, global marketing, global media decisions, importance of PR and CSR, issues in global advertising, publicity, selecting international advertising agency

government programs, protectionism, types of trade barriers

BEMs, Big Emerging Markets, BRIC nations, New Industrialized Countries, NICs, stages of economic development

advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits

attitude, attribute level, benefit level, body image, cultural diversity, differentiate, Hofstede, lifestyle, localize, locus of control, value level

common assumptions, consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

development, distribution center, industrial revolution, infrastructure

emerging competition, strategic implications

balance of payments, balance of trade, currency fluctuations, exports and imports, global current account balances, national policies

BOP Markets

climate, dynamics of population trends, environmental effects, geography, infrastructure, topography, world trade routes

brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation

customs union, economic union, free trade agreements, geographic and temporal proximity, La Raison d'Etre, multinational cooperation, Rules of Origin

anti-globalization protests, GATT, Global Agreement on Tarriffs and Trade, IMF, international monetary fund, skirting, World Bank Group, World Trade Organization, WTO

beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance

American communication styles, coherence, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms

approach, collecting data, developing research plan, formal, identifying information requirement, problem definition, region of analysis, research agency, research process, steps

analogous diffusion rates, communicating opinions, communication and translation challenges, comprehension, cultural response, gathering primary data, language, rating scales, sampling, willingness to respond

anti trust legislation, antiboycott, bribery, cyberlaw, extraterritoriality

democratization, global focus marketing mix, global integration, international economy, new flat world, six dimensions of globalization, walled nation states

attitudes, beliefs, consqeuences, elements, mindset chart, mindset onion, nations, origins, overview, values

arbitration centers, code law, common law, concillation, dispute resolution, four heritages, islamic law, jurisdiction, litigation, marxist socialist tenets

channel of distribution structures, consumer shopping patterns, global retailing strategies, internet, retail structure, supply chain overview

alternative middleman choices, channel management, consumer products, distribution patterns, e-commerce, industrial products, international channel of distribution alternatives, internet, Japanese distribution structure, objectives, role of intermediary for customer, six c's of channel selection, working with channel intermediaries

Asian-Western alliances, equity stake, foreign direct investment, IJVs, international joint ventures, investment notes acquisition, investment via ownership, mergers, strategic international alliances, success factors

contractual agreement, franchising, licensing gone bad, special licensing arrangements

communication, Cultural Difference, Global Practice, growth, incentives, Local Practice

centralized vs decentralized, Chaebol, cooperative multi-organizational structures, global and geographic product organization, global competition, Keiretsu, locus of decision, matrix organization, schematic marketing organization, Zaibatsu

Cross-Cultural Training, Designing, global competition, International Sales, Recruiting, Requirements, Salesperson, Selecting, Training

global marketing management, international commitment, international planning process, Market-Entry Strategies

animosity, confiscation, cybercrime, cyberterrorism, domestication, economic risks, expropriation, forecasting political risk, government encouragement, lessening political vulnerability, nationalism, nationalization, NGO, Nongovernmental Organizations, political and social activists, political parties, political sanctions, politically sensitive products and issues, siezure of assets, targeted fear, taxes, terrorism, unfriendly governments, violence

9 questions, asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach

categories of adopters, characteristics of innovations, communicability, compatibility, complexity, cultural borrowing, cultural change, cultural congruence, cultural sensitivity and tolerance, diffusion rate and culture, diffusion theory, divisability, environmental sensitivity, relative advantage, resistance to change, similarities

8 steps going global, brand value, brands in international markets, country as brand, country-of-origin effects, creating a brand, global brands, meme, national brand, private brands, unique brand personalities and culture

adaptations, adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services

Forbes, Gini Coefficient, income classes, income disparity, OECD, Organization for Economic Co-Operation and Development

ethical issues, inadequate protection, licensing, patents, prior registration, right to use, trade secrets

counterfeiting, digital content, international conventions, patent granting process, patent prosecution highway, piracy, PPH

CEFTA, European Union

Economist Intelligence Unit, five categories of political stability and effectiveness, forms of government, global perspective, internal and external causes, political risk, PRS Group Political Risk, sovereign states, stability of government policies

DR-CAFTA, FTAA, Latin American Economic Cooperation, Mercosur, NAFTA, SAFTA

ad valorem customs duties, Chicken Tax, compound or mixed, Harmonized Tariff System, HTS, preferential tariff, specific customs duties

APEC, Asia-Pacific Economic Cooperation, Association of Southeast Asian Nations, charter, fundamental market metrics, goals of ASEAN, trade associations

business negotiation styles, diversity, marketing opportunities, People's Republic of China, PRC

advantages and disadvantages of business in India, growth of India, Vietnam as new Asian Tiger

faulty economic policies, four Asian Tigers, global circumstances, product adaptations

GATT, gilded age, global trade organizations, plutocracy, US multinationals, world trade, WTO

aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology

historical impact, manifest destiny, Monroe doctrine, perspective, subjectivity

availability, developing countries, location, quality, world energy consumption

dangers of SRC, environmental adaption, ethnocentrism, global awareness, goals of marketing, reasons for global marketing, self reference criteria, standardization

birth and death rates, population pyramids, population trends