Jean K. Wilcox's Videos

Advertising and Public Relations

Total Running Time: 11:36

corporate social responsibility, global marketing

Advertising and Public Relations

Barriers to International Trade

Total Running Time: 08:53

Barriers to International Trade

Classification of Nations by Economic Status

Total Running Time: 10:11

Classification of Nations by Economic Status

Communication Decisions Digital Media – Advertising Communication Styles

Total Running Time: 18:15

standardization vs adaptation

Communication Decisions Digital Media – Advertising Communication Styles

Communication Decisions Digital Media- International Web Sites and Social Media

Total Running Time: 19:06

animation, cultural adaptation, images, social media

Communication Decisions Digital Media- International Web Sites and Social Media

Cultural Variables in Advertising

Total Running Time: 11:01

attitude

Cultural Variables in Advertising

Culture – A Summary

Total Running Time: 12:14

consequences, elements, geography, history, origins

Culture – A Summary

Emerging Markets

Total Running Time: 12:21

development, infrastructure

Emerging Markets

Evolution of Marketing for Developing Countries

Total Running Time: 13:02

strategic implications

Evolution of Marketing for Developing Countries

Financial Aspects of World Trade

Total Running Time: 10:35

Financial Aspects of World Trade

Frugal Engineering

Total Running Time: 16:58

Frugal Engineering

Geography the Environment and World Population

Total Running Time: 21:26

geography, infrastructure, topography

Geography the Environment and World Population

Global Advertising and Culture

Total Running Time: 13:29

emerging markets, personality, standardization vs adaptation

Global Advertising and Culture

Global Trade Agreements

Total Running Time: 15:40

Rules of Origin

Global Trade Agreements

Global Trade Organizations

Total Running Time: 14:50

General Agreement on Tariffs and Trade (GATT), World Trade Organization (WTO)

Global Trade Organizations

Hofstede’s Dimensions of Culture

Total Running Time: 40:35

beliefs, comparative advertising, comparative culture projects, cultural values, elements, individualism vs collectivism, power distance, uncertainty avoidance

Hofstede’s Dimensions of Culture

How do you Measure and Quantify Culture

Total Running Time: 17:22

comparative culture projects, mindset chart

How do you Measure and Quantify Culture

International Market Research I

Total Running Time: 13:22

International Market Research I

International Market Research II

Total Running Time: 20:17

language, sampling

International Market Research II

International Marketing Law

Total Running Time: 16:10

Anti-Trust, bribery

International Marketing Law

Introduction to Global Marketing

Total Running Time: 08:54

Introduction to Global Marketing

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consequences, elements, mindset chart, origins, overview, values

Introduction to the Foundations of Culture

Legal Systems and Dispute Resolution

Total Running Time: 14:37

arbitration, common law, dispute resolution, islamic law, jurisdiction, litigation

Legal Systems and Dispute Resolution

Market Channels I

Total Running Time: 15:30

internet

Market Channels I

Market Channels II- Channel Structures

Total Running Time: 15:24

consumer products, internet, objectives

Market Channels II- Channel Structures

Market Entry Strategies – Joint Venture and Investment

Total Running Time: 19:18

foreign direct investment, mergers

Market Entry Strategies – Joint Venture and Investment

Market Entry Strategies – Licensing

Total Running Time: 13:59

franchising

Market Entry Strategies – Licensing

Motivating Foreign Sales Personnel

Total Running Time: 18:30

communication, growth, incentives

Motivating Foreign Sales Personnel

Organizational Structure for Market Entry

Total Running Time: 13:05

global competition

Organizational Structure for Market Entry

Personal Selling and Sales Management

Total Running Time: 14:12

Designing, global competition, Salesperson, Training

Personal Selling and Sales Management

Planning for Foreign Market Entry

Total Running Time: 10:30

Planning for Foreign Market Entry

Politics and Political Vulnerability

Total Running Time: 23:40

economic risks, political parties, taxes, terrorism

Politics and Political Vulnerability

Pricing Strategies

Total Running Time: 20:06

penetration, skimming

Pricing Strategies

Product Adaptation Requirements

Total Running Time: 20:00

Product Adaptation Requirements

Products and Services for International Customers – Global Branding

Total Running Time: 17:53

Products and Services for International Customers – Global Branding

Products and Services for International Customers – Product Adaptation

Total Running Time: 17:23

adoption, culture, green marketing, product development

Products and Services for International Customers – Product Adaptation

Prosperity and Poverty

Total Running Time: 13:55

Prosperity and Poverty

Protecting Intellectual Property in International Markets I

Total Running Time: 13:11

ethical issues, licensing, patents, trade secrets

Protecting Intellectual Property in International Markets I

Protecting Intellectual Property in International Markets II

Total Running Time: 13:20

Protecting Intellectual Property in International Markets II

Regional Trade Agreements: Europe, Africa, Middle East

Total Running Time: 12:42

European Union

Regional Trade Agreements: Europe, Africa, Middle East

Sovereignty of Nations and Political Risk

Total Running Time: 18:49

political risk

Sovereignty of Nations and Political Risk

Specific Regional Trade Agreements – Americas

Total Running Time: 11:04

North American Free Trade Agreement (NAFTA)

Specific Regional Trade Agreements – Americas

Tariffs and Duty Systems

Total Running Time: 10:47

Tariffs and Duty Systems

The Asia Pacific Region – ASEAN

Total Running Time: 10:22

Association of Southeast Asian Nations (ASEAN)

The Asia Pacific Region – ASEAN

The Asia Pacific Region – China

Total Running Time: 18:52

diversity, marketing opportunities

The Asia Pacific Region – China

The Asia Pacific Region – India Vietnam

Total Running Time: 10:42

The Asia Pacific Region – India Vietnam

The Asia Pacific Region – Japan and Asian Tigers

Total Running Time: 15:49

The Asia Pacific Region – Japan and Asian Tigers

The Dynamic Environment of International Trade

Total Running Time: 11:35

General Agreement on Tariffs and Trade (GATT), World Trade Organization (WTO)

The Dynamic Environment of International Trade

The Elements of Culture

Total Running Time: 25:15

communication, consequences, elements, language, material, mindset chart, origins

The Elements of Culture

The Foundations of Culture – History

Total Running Time: 16:16

perspective

The Foundations of Culture – History

The Foundations of Culture – Resources

Total Running Time: 07:43

location, quality

The Foundations of Culture – Resources

The International Marketing Task

Total Running Time: 23:37

ethnocentrism, standardization

The International Marketing Task

World Population Issues

Total Running Time: 10:04

World Population Issues