Advertising and Public Relations Total Running Time: 11:36 corporate social responsibility, global marketing Advertising and Public Relations
Classification of Nations by Economic Status Total Running Time: 10:11 Classification of Nations by Economic Status
Communication Decisions Digital Media – Advertising Communication Styles Total Running Time: 18:15 standardization vs adaptation Communication Decisions Digital Media – Advertising Communication Styles
Communication Decisions Digital Media- International Web Sites and Social Media Total Running Time: 19:06 animation, cultural adaptation, images, social media Communication Decisions Digital Media- International Web Sites and Social Media
Cultural Variables in Advertising Total Running Time: 11:01 attitude Cultural Variables in Advertising
Culture – A Summary Total Running Time: 12:14 consequences, elements, geography, history, origins Culture – A Summary
Evolution of Marketing for Developing Countries Total Running Time: 13:02 strategic implications Evolution of Marketing for Developing Countries
Geography the Environment and World Population Total Running Time: 21:26 geography, infrastructure, topography Geography the Environment and World Population
Global Advertising and Culture Total Running Time: 13:29 emerging markets, personality, standardization vs adaptation Global Advertising and Culture
Global Trade Organizations Total Running Time: 14:50 General Agreement on Tariffs and Trade (GATT), World Trade Organization (WTO) Global Trade Organizations
Hofstede’s Dimensions of Culture Total Running Time: 40:35 beliefs, comparative advertising, comparative culture projects, cultural values, elements, individualism vs collectivism, power distance, uncertainty avoidance Hofstede’s Dimensions of Culture
How do you Measure and Quantify Culture Total Running Time: 17:22 comparative culture projects, mindset chart How do you Measure and Quantify Culture
International Market Research II Total Running Time: 20:17 language, sampling International Market Research II
International Marketing Law Total Running Time: 16:10 Anti-Trust, bribery International Marketing Law
Introduction to the Foundations of Culture Total Running Time: 11:41 attitudes, beliefs, consequences, elements, mindset chart, origins, overview, values Introduction to the Foundations of Culture
Legal Systems and Dispute Resolution Total Running Time: 14:37 arbitration, common law, dispute resolution, islamic law, jurisdiction, litigation Legal Systems and Dispute Resolution
Market Channels II- Channel Structures Total Running Time: 15:24 consumer products, internet, objectives Market Channels II- Channel Structures
Market Entry Strategies – Joint Venture and Investment Total Running Time: 19:18 foreign direct investment, mergers Market Entry Strategies – Joint Venture and Investment
Market Entry Strategies – Licensing Total Running Time: 13:59 franchising Market Entry Strategies – Licensing
Motivating Foreign Sales Personnel Total Running Time: 18:30 communication, growth, incentives Motivating Foreign Sales Personnel
Organizational Structure for Market Entry Total Running Time: 13:05 global competition Organizational Structure for Market Entry
Personal Selling and Sales Management Total Running Time: 14:12 Designing, global competition, Salesperson, Training Personal Selling and Sales Management
Politics and Political Vulnerability Total Running Time: 23:40 economic risks, political parties, taxes, terrorism Politics and Political Vulnerability
Products and Services for International Customers – Global Branding Total Running Time: 17:53 Products and Services for International Customers – Global Branding
Products and Services for International Customers – Product Adaptation Total Running Time: 17:23 adoption, culture, green marketing, product development Products and Services for International Customers – Product Adaptation
Protecting Intellectual Property in International Markets I Total Running Time: 13:11 ethical issues, licensing, patents, trade secrets Protecting Intellectual Property in International Markets I
Protecting Intellectual Property in International Markets II Total Running Time: 13:20 Protecting Intellectual Property in International Markets II
Regional Trade Agreements: Europe, Africa, Middle East Total Running Time: 12:42 European Union Regional Trade Agreements: Europe, Africa, Middle East
Sovereignty of Nations and Political Risk Total Running Time: 18:49 political risk Sovereignty of Nations and Political Risk
Specific Regional Trade Agreements – Americas Total Running Time: 11:04 North American Free Trade Agreement (NAFTA) Specific Regional Trade Agreements – Americas
The Asia Pacific Region – ASEAN Total Running Time: 10:22 Association of Southeast Asian Nations (ASEAN) The Asia Pacific Region – ASEAN
The Asia Pacific Region – China Total Running Time: 18:52 diversity, marketing opportunities The Asia Pacific Region – China
The Asia Pacific Region – India Vietnam Total Running Time: 10:42 The Asia Pacific Region – India Vietnam
The Asia Pacific Region – Japan and Asian Tigers Total Running Time: 15:49 The Asia Pacific Region – Japan and Asian Tigers
The Dynamic Environment of International Trade Total Running Time: 11:35 General Agreement on Tariffs and Trade (GATT), World Trade Organization (WTO) The Dynamic Environment of International Trade
The Elements of Culture Total Running Time: 25:15 communication, consequences, elements, language, material, mindset chart, origins The Elements of Culture
The Foundations of Culture – History Total Running Time: 16:16 perspective The Foundations of Culture – History
The Foundations of Culture – Resources Total Running Time: 07:43 location, quality The Foundations of Culture – Resources
The International Marketing Task Total Running Time: 23:37 ethnocentrism, standardization The International Marketing Task
