Advertising and Public Relations

Total Running Time: 11:36

corporate social responsibility, global marketing, global media decisions, importance of PR and CSR, issues in global advertising, publicity, selecting international advertising agency

Advertising and Public Relations

Barriers to International Trade

Total Running Time: 08:53

government programs, protectionism, types of trade barriers

Barriers to International Trade

Classification of Nations by Economic Status

Total Running Time: 10:11

BEMs, Big Emerging Markets, BRIC nations, New Industrialized Countries, NICs, stages of economic development

Classification of Nations by Economic Status

Communication Decisions Digital Media – Advertising Communication Styles

Total Running Time: 18:15

advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic

Communication Decisions Digital Media – Advertising Communication Styles

Communication Decisions Digital Media- International Web Sites and Social Media

Total Running Time: 19:06

animation, cultural adaptation, global social network penetration and behaviors, global web sites, images, localization, making best use of different platforms, social media, tracking habits

Communication Decisions Digital Media- International Web Sites and Social Media

Cultural Variables in Advertising

Total Running Time: 11:01

attitude, attribute level, benefit level, body image, cultural diversity, differentiate, Hofstede, lifestyle, localize, locus of control, value level

Cultural Variables in Advertising

Culture – A Summary

Total Running Time: 12:14

common assumptions, consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

Culture – A Summary

Emerging Markets

Total Running Time: 12:21

development, distribution center, industrial revolution, infrastructure

Emerging Markets

Evolution of Marketing for Developing Countries

Total Running Time: 13:02

emerging competition, strategic implications

Evolution of Marketing for Developing Countries

Financial Aspects of World Trade

Total Running Time: 10:35

balance of payments, balance of trade, currency fluctuations, exports and imports, global current account balances, national policies

Financial Aspects of World Trade

Frugal Engineering

Total Running Time: 16:58

BOP Markets

Frugal Engineering

Geography the Environment and World Population

Total Running Time: 21:26

climate, dynamics of population trends, environmental effects, geography, infrastructure, topography, world trade routes

Geography the Environment and World Population

Global Advertising and Culture

Total Running Time: 13:29

brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation

Global Advertising and Culture

Global Trade Agreements

Total Running Time: 15:40

customs union, economic union, free trade agreements, geographic and temporal proximity, La Raison d'Etre, multinational cooperation, Rules of Origin

Global Trade Agreements

Global Trade Organizations

Total Running Time: 14:50

anti-globalization protests, GATT, Global Agreement on Tarriffs and Trade, IMF, international monetary fund, skirting, World Bank Group, World Trade Organization, WTO

Global Trade Organizations

Hofstede’s Dimensions of Culture

Total Running Time: 40:35

beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance

Hofstede’s Dimensions of Culture

How do you Measure and Quantify Culture

Total Running Time: 17:22

American communication styles, coherence, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms

How do you Measure and Quantify Culture

International Market Research I

Total Running Time: 13:22

approach, collecting data, developing research plan, formal, identifying information requirement, problem definition, region of analysis, research agency, research process, steps

International Market Research I

International Market Research II

Total Running Time: 20:17

analogous diffusion rates, communicating opinions, communication and translation challenges, comprehension, cultural response, gathering primary data, language, rating scales, sampling, willingness to respond

International Market Research II

International Marketing Law

Total Running Time: 16:10

anti trust legislation, antiboycott, bribery, cyberlaw, extraterritoriality

International Marketing Law

Introduction to Global Marketing

Total Running Time: 08:54

democratization, global focus marketing mix, global integration, international economy, new flat world, six dimensions of globalization, walled nation states

Introduction to Global Marketing

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consqeuences, elements, mindset chart, mindset onion, nations, origins, overview, values

Introduction to the Foundations of Culture

Legal Systems and Dispute Resolution

Total Running Time: 14:37

arbitration centers, code law, common law, concillation, dispute resolution, four heritages, islamic law, jurisdiction, litigation, marxist socialist tenets

Legal Systems and Dispute Resolution

Market Channels I

Total Running Time: 15:30

channel of distribution structures, consumer shopping patterns, global retailing strategies, internet, retail structure, supply chain overview

Market Channels I

Market Channels II- Channel Structures

Total Running Time: 15:24

alternative middleman choices, channel management, consumer products, distribution patterns, e-commerce, industrial products, international channel of distribution alternatives, internet, Japanese distribution structure, objectives, role of intermediary for customer, six c's of channel selection, working with channel intermediaries

Market Channels II- Channel Structures

Market Entry Strategies – Joint Venture and Investment

Total Running Time: 19:18

Asian-Western alliances, equity stake, foreign direct investment, IJVs, international joint ventures, investment notes acquisition, investment via ownership, mergers, strategic international alliances, success factors

Market Entry Strategies – Joint Venture and Investment

Market Entry Strategies – Licensing

Total Running Time: 13:59

contractual agreement, franchising, licensing gone bad, special licensing arrangements

Market Entry Strategies – Licensing

Motivating Foreign Sales Personnel

Total Running Time: 18:30

communication, Cultural Difference, Global Practice, growth, incentives, Local Practice

Motivating Foreign Sales Personnel

Organizational Structure for Market Entry

Total Running Time: 13:05

centralized vs decentralized, Chaebol, cooperative multi-organizational structures, global and geographic product organization, global competition, Keiretsu, locus of decision, matrix organization, schematic marketing organization, Zaibatsu

Organizational Structure for Market Entry

Personal Selling and Sales Management

Total Running Time: 14:12

Cross-Cultural Training, Designing, global competition, International Sales, Recruiting, Requirements, Salesperson, Selecting, Training

Personal Selling and Sales Management

Planning for Foreign Market Entry

Total Running Time: 10:30

global marketing management, international commitment, international planning process, Market-Entry Strategies

Planning for Foreign Market Entry

Politics and Political Vulnerability

Total Running Time: 23:40

animosity, confiscation, cybercrime, cyberterrorism, domestication, economic risks, expropriation, forecasting political risk, government encouragement, lessening political vulnerability, nationalism, nationalization, NGO, Nongovernmental Organizations, political and social activists, political parties, political sanctions, politically sensitive products and issues, siezure of assets, targeted fear, taxes, terrorism, unfriendly governments, violence

Politics and Political Vulnerability

Pricing Strategies

Total Running Time: 20:06

9 questions, asian approach, commodity price variation, companion products, currency fluctuation, drivers of foreign market pricing, export price, global pricing objectives, influences on pricing decisions, penetration, price controls, production curve, safeguard against inflation, skimming, target costing, western approach

Pricing Strategies

Product Adaptation Requirements

Total Running Time: 20:00

categories of adopters, characteristics of innovations, communicability, compatibility, complexity, cultural borrowing, cultural change, cultural congruence, cultural sensitivity and tolerance, diffusion rate and culture, diffusion theory, divisability, environmental sensitivity, relative advantage, resistance to change, similarities

Product Adaptation Requirements

Products and Services for International Customers – Global Branding

Total Running Time: 17:53

8 steps going global, brand value, brands in international markets, country as brand, country-of-origin effects, creating a brand, global brands, meme, national brand, private brands, unique brand personalities and culture

Products and Services for International Customers – Global Branding

Products and Services for International Customers – Product Adaptation

Total Running Time: 17:23

adaptations, adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services

Products and Services for International Customers – Product Adaptation

Prosperity and Poverty

Total Running Time: 13:55

Forbes, Gini Coefficient, income classes, income disparity, OECD, Organization for Economic Co-Operation and Development

Prosperity and Poverty

Protecting Intellectual Property in International Markets I

Total Running Time: 13:11

ethical issues, inadequate protection, licensing, patents, prior registration, right to use, trade secrets

Protecting Intellectual Property in International Markets I

Protecting Intellectual Property in International Markets II

Total Running Time: 13:20

counterfeiting, digital content, international conventions, patent granting process, patent prosecution highway, piracy, PPH

Protecting Intellectual Property in International Markets II

Regional Trade Agreements – Europe Africa Middle East

Total Running Time: 12:42

CEFTA, European Union

Regional Trade Agreements – Europe Africa Middle East

Sovereignty of Nations and Political Risk

Total Running Time: 18:49

Economist Intelligence Unit, five categories of political stability and effectiveness, forms of government, global perspective, internal and external causes, political risk, PRS Group Political Risk, sovereign states, stability of government policies

Sovereignty of Nations and Political Risk

Specific Regional Trade Agreements – Americas

Total Running Time: 11:04

DR-CAFTA, FTAA, Latin American Economic Cooperation, Mercosur, NAFTA, SAFTA

Specific Regional Trade Agreements – Americas

Tariffs and Duty Systems

Total Running Time: 10:47

ad valorem customs duties, Chicken Tax, compound or mixed, Harmonized Tariff System, HTS, preferential tariff, specific customs duties

Tariffs and Duty Systems

The Asia Pacific Region – ASEAN

Total Running Time: 10:22

APEC, Asia-Pacific Economic Cooperation, Association of Southeast Asian Nations, charter, fundamental market metrics, goals of ASEAN, trade associations

The Asia Pacific Region – ASEAN

The Asia Pacific Region – China

Total Running Time: 18:52

business negotiation styles, diversity, marketing opportunities, People's Republic of China, PRC

The Asia Pacific Region – China

The Asia Pacific Region – India Vietnam

Total Running Time: 10:42

advantages and disadvantages of business in India, growth of India, Vietnam as new Asian Tiger

The Asia Pacific Region – India Vietnam

The Asia Pacific Region – Japan and Asian Tigers

Total Running Time: 15:49

faulty economic policies, four Asian Tigers, global circumstances, product adaptations

The Asia Pacific Region – Japan and Asian Tigers

The Dynamic Environment of International Trade

Total Running Time: 11:35

GATT, gilded age, global trade organizations, plutocracy, US multinationals, world trade, WTO

The Dynamic Environment of International Trade

The Elements of Culture

Total Running Time: 25:15

aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology

The Elements of Culture

The Foundations of Culture – History

Total Running Time: 16:16

historical impact, manifest destiny, Monroe doctrine, perspective, subjectivity

The Foundations of Culture – History

The Foundations of Culture – Resources

Total Running Time: 07:43

availability, developing countries, location, quality, world energy consumption

The Foundations of Culture – Resources

The International Marketing Task

Total Running Time: 23:37

dangers of SRC, environmental adaption, ethnocentrism, global awareness, goals of marketing, reasons for global marketing, self reference criteria, standardization

The International Marketing Task

World Population Issues

Total Running Time: 10:04

birth and death rates, population pyramids, population trends

World Population Issues