Commercialization of Leisure Total Running Time: 07:39 authenticity, Commercialization, long tail, standardization Commercialization of Leisure
Global Marketing Total Running Time: 23:01 adaptation, foreign markets, global marketing, modes of entry, standardization Global Marketing
Personality and Consumer Behavior Total Running Time: 07:44 ethnocentrism, innovativeness, need for cognition, personality, trait theory Personality and Consumer Behavior
