Faculty: Jean K. Wilcox Tags: dangers of SRCenvironmental adaptionethnocentrismglobal awarenessgoals of marketingreasons for global marketingself reference criteriastandardization
Commercialization of Leisure Total Running Time: 07:39 authenticity, Commercialization, long tail, standardization Commercialization of Leisure
Global Marketing Total Running Time: 23:01 adaptation, foreign markets, global marketing, modes of entry, standardization Global Marketing
Personality and Consumer Behavior Total Running Time: 07:44 ethnocentrism, innovativeness, need for cognition, personality, trait theory Personality and Consumer Behavior
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