Global Advertising and Culture Total Running Time: 13:29 brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation Global Advertising and Culture
Personal Characteristics Total Running Time: 18:07 Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality Personal Characteristics
Research Yourself Total Running Time: 06:53 meyers-briggs, personality, personality types Research Yourself
The International Marketing Task Total Running Time: 23:37 dangers of SRC, environmental adaption, ethnocentrism, global awareness, goals of marketing, reasons for global marketing, self reference criteria, standardization The International Marketing Task
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