Faculty: Jean K. Wilcox Tags: brand personality and culturecomponents of human behavioremerging marketsfactors influencing consumer behaviormedia penetrationpersonalitystandardization vs adaptation
Communication Decisions Digital Media – Advertising Communication Styles Total Running Time: 18:15 advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic Communication Decisions Digital Media – Advertising Communication Styles
Competing in Emerging Markets Total Running Time: 10:04 BRICS, emerging markets, Global Mindset Competing in Emerging Markets
Emerging Markets Total Running Time: 05:21 communication adaptation, communication standardization, emerging markets, product adaptation, product standardization Emerging Markets
Frugal Innovation – Why Bother Total Running Time: 26:57 competitive advantage, emerging markets, mature markets, underserved markets Frugal Innovation – Why Bother
Personal Characteristics Total Running Time: 18:07 Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality Personal Characteristics
Personality and Consumer Behavior Total Running Time: 07:44 ethnocentrism, innovativeness, need for cognition, personality, trait theory Personality and Consumer Behavior
Research Yourself Total Running Time: 06:53 meyers-briggs, personality, personality types Research Yourself
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