Communication Decisions Digital Media – Advertising Communication Styles Total Running Time: 18:15 standardization vs adaptation Communication Decisions Digital Media – Advertising Communication Styles
Competing in Emerging Markets Total Running Time: 10:04 emerging markets, Global Mindset Competing in Emerging Markets
Frugal Innovation – Why Bother Total Running Time: 26:57 competitive advantage, emerging markets, underserved markets Frugal Innovation – Why Bother
Personal Characteristics Total Running Time: 18:07 consumer behavior, Opinion Leadership, personality Personal Characteristics
Personality and Consumer Behavior Total Running Time: 07:44 ethnocentrism, personality Personality and Consumer Behavior
