Global Advertising and Culture

Communication Decisions Digital Media – Advertising Communication Styles

Total Running Time: 18:15

standardization vs adaptation

Communication Decisions Digital Media – Advertising Communication Styles

Competing in Emerging Markets

Total Running Time: 10:04

emerging markets, Global Mindset

Competing in Emerging Markets

Emerging Markets

Total Running Time: 05:21

emerging markets

Emerging Markets

Frugal Innovation – Why Bother

Total Running Time: 26:57

competitive advantage, emerging markets, underserved markets

Frugal Innovation – Why Bother

Personal Characteristics

Total Running Time: 18:07

consumer behavior, Opinion Leadership, personality

Personal Characteristics

Personality and Consumer Behavior

Total Running Time: 07:44

ethnocentrism, personality

Personality and Consumer Behavior

Research Yourself

Total Running Time: 06:53

personality

Research Yourself

Trait Approach

Total Running Time: 16:00

leadership, personality

Trait Approach