Global Advertising and Culture

Communication Decisions Digital Media – Advertising Communication Styles

Total Running Time: 18:15

advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic

Communication Decisions Digital Media – Advertising Communication Styles

Competing in Emerging Markets

Total Running Time: 10:04

BRICS, emerging markets, Global Mindset

Competing in Emerging Markets

Emerging Markets

Total Running Time: 05:21

communication adaptation, communication standardization, emerging markets, product adaptation, product standardization

Emerging Markets

Frugal Innovation – Why Bother

Total Running Time: 26:57

competitive advantage, emerging markets, mature markets, underserved markets

Frugal Innovation – Why Bother

Personal Characteristics

Total Running Time: 18:07

Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality

Personal Characteristics

Personality and Consumer Behavior

Total Running Time: 07:44

ethnocentrism, innovativeness, need for cognition, personality, trait theory

Personality and Consumer Behavior

Research Yourself

Total Running Time: 06:53

meyers-briggs, personality, personality types

Research Yourself

Trait Approach

Total Running Time: 16:00

Big 5 framework, leadership, personality

Trait Approach