Faculty: Ross B. Steinman Tags: communication adaptationcommunication standardizationemerging marketsproduct adaptationproduct standardization
Competing in Emerging Markets Total Running Time: 10:04 BRICS, emerging markets, Global Mindset Competing in Emerging Markets
Frugal Innovation – Why Bother Total Running Time: 26:57 competitive advantage, emerging markets, mature markets, underserved markets Frugal Innovation – Why Bother
Global Advertising and Culture Total Running Time: 13:29 brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation Global Advertising and Culture
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