Emerging Markets Total Running Time: 05:21 communication adaptation, communication standardization, emerging markets, product adaptation, product standardization Emerging Markets
Frugal Innovation – Why Bother Total Running Time: 26:57 competitive advantage, emerging markets, mature markets, underserved markets Frugal Innovation – Why Bother
Global Advertising and Culture Total Running Time: 13:29 brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation Global Advertising and Culture
The Power of a Global Mindset Total Running Time: 11:43 Global Mindset, Intellectual capital, strategic mindset The Power of a Global Mindset
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