Communication Decisions Digital Media – Advertising Communication Styles Total Running Time: 18:15 advertising styles, cultural considerations, direct address, international control, legal constraints, linguistic limitations, mental processes, standardization vs adaptation, think and feel advertising, visual and symbolic Communication Decisions Digital Media – Advertising Communication Styles
Global Advertising and Culture Total Running Time: 13:29 brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation Global Advertising and Culture
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