Faculty: Jean K. Wilcox Tags: advertising stylescultural considerationsdirect addressinternational controllegal constraintslinguistic limitationsmental processesstandardization vs adaptationthink and feel advertisingvisual and symbolic
Global Advertising and Culture Total Running Time: 13:29 brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation Global Advertising and Culture
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