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Communication Decisions Digital Media – Advertising Communication Styles

Communication Decisions Digital Media – Advertising Communication Styles

57480Communication Decisions Digital Media – Advertising Communication Styles

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- Jean K. Wilcox
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Global Advertising and Culture

Total Running Time: 13:29

brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation

Global Advertising and Culture

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