Ross B. Steinman's Videos

Analysis of Variance

Total Running Time: 15:37

analysis of variance, N-Way ANOVA, One Way ANOVA

Analysis of Variance

Bases for Segmentation

Total Running Time: 11:06

behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

Bases for Segmentation

Behavioral Learning Theories

Total Running Time: 12:31

classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner

Behavioral Learning Theories

Brand Equity

Total Running Time: 07:14

brand name, evoked set, global, recall, recognize, value, worth

Brand Equity

Brand Equity

Total Running Time: 07:00

brand equity, brand image, brand recognition

Brand Equity

Casual Research

Total Running Time: 20:21

Causal Research, Causality, Experimental Research, External Validity, Internal Validity, Test Marketing

Casual Research

Cognitive View of Decision Making

Total Running Time: 06:57

behavioral economics, consumer, framing, model, status quo bias, sunk cost

Cognitive View of Decision Making

Communication Models

Total Running Time: 05:35

communication model, nontraditional media, traditional media

Communication Models

Consumer Behavior Reimagined

Total Running Time: 04:21

Consumer access, Global consumers

Consumer Behavior Reimagined

Consumer Decision Making

Total Running Time: 06:11

behavioral economics, Cognitive model of decision making, consumer decision making

Consumer Decision Making

Correlation and Regression

Total Running Time: 18:59

Correlation, Discriminant Analysis, regression

Correlation and Regression

Creating Data Collection Forms

Total Running Time: 16:12

questionnaire, Questionnaire Wording, Structured Format, Unstructured Format

Creating Data Collection Forms

Criteria of Research Reports

Total Running Time: 10:39

Marketing Research Report, Report Writing Considerations

Criteria of Research Reports

Data Cleaning and Preliminary Data Analysis

Total Running Time: 19:07

cross tabulation, Data Cleaning, Preliminary Data Analysis, T Test

Data Cleaning and Preliminary Data Analysis

Descriptive Research

Total Running Time: 16:45

descriptive research, Observational Research, Survey Research

Descriptive Research

Diffusion of Innovations

Total Running Time: 06:02

continuous, discontinuous, dynamically continuous, early adopter, early majority, innovator, laggard, late majority, social system

Diffusion of Innovations

Diffusion of Innovations

Total Running Time: 09:30

adopter categories, continuous innovation, diffusion, Discontinuous innovation, dynamically continuous innovation, innovation

Diffusion of Innovations

Emerging Markets

Total Running Time: 05:21

communication adaptation, communication standardization, emerging markets, product adaptation, product standardization

Emerging Markets

Exploratory Research

Total Running Time: 24:22

depth interview, focus group, Projected Technique, Qualitative Research

Exploratory Research

Identifying Opinion Leaders

Total Running Time: 04:15

key informant method, objective method, Opinion Leadership, sociometric method

Identifying Opinion Leaders

Learning Theories

Total Running Time: 09:28

Behavioral learning theory, classical conditioning, cognitive learning theory, Learning, operant conditioning

Learning Theories

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Concept

Total Running Time: 08:17

consumer behavior, Marketing Concept

Marketing Concept

Measuring Attitudes, Beliefs, and Behaviors

Total Running Time: 14:04

attitudes, Comparative Scale, Measurement, Non-Comparative Scale, Scaling

Measuring Attitudes, Beliefs, and Behaviors

Measuring Opinion Leadership

Total Running Time: 06:20

key informant, measure, method, sociometric

Measuring Opinion Leadership

Measuring Social Class

Total Running Time: 07:15

composite variable index, consumer behavior, single variable index, social mobility, status

Measuring Social Class

Middle Class in Emerging Markets

Total Running Time: 06:07

brand awareness, consumer brand, established, global

Middle Class in Emerging Markets

Personality and Consumer Behavior

Total Running Time: 08:23

consumer traits, measuring personality, research, trait theories

Personality and Consumer Behavior

Personality and Consumer Behavior

Total Running Time: 07:44

ethnocentrism, innovativeness, need for cognition, personality, trait theory

Personality and Consumer Behavior

Positioning

Total Running Time: 07:56

graph, image, perceptual mapping, value proposition

Positioning

Positioning

Total Running Time: 06:42

Perceptual Map, positioning

Positioning

Probability and Nonprobability Sampling

Total Running Time: 20:38

Non-Probability Sampling, Probability Sampling, sampling

Probability and Nonprobability Sampling

Qualitative vs. Quantitative Research

Total Running Time: 09:34

depth interview, experiment, experimentation, focus group, observation, observe, projective technique, research method

Qualitative vs. Quantitative Research

Qualitative vs. Quantitative Research

Total Running Time: 13:28

depth interviews, experiment, focus groups, Qualitative Research, Quantitative Research, survey, Test Marketing

Qualitative vs. Quantitative Research

Secondary Data

Total Running Time: 06:14

consumer researcher, data, external, internal, primary, research

Secondary Data

Secondary Data

Total Running Time: 07:24

external secondary data, internal secondary data, Secondary Data

Secondary Data

Segmentation

Total Running Time: 06:44

demographics, psychographics, segmentation, target marketing

Segmentation

Social class

Total Running Time: 07:58

Social class, social mobility, social stratification, socioeconomic status score

Social class

Social Media in Consumer Behavior

Total Running Time: 08:52

communication, consumer generated media, digital native, hype, method, mobile, on demand, on-the-go, online, social networks

Social Media in Consumer Behavior

Social Responsibility of Brands

Total Running Time: 05:18

cause-related marketing, good corporate citizens, green marketing, precision targeting, unethical marketing practice

Social Responsibility of Brands

Social Responsibility of Brands

Total Running Time: 04:28

cause-related marketing, green marketing, marketing ethics, Social marketing concept

Social Responsibility of Brands

The Marketing Research Process

Total Running Time: 17:11

Market Research Process, Market Research Suppliers, Marketing Research

The Marketing Research Process

The Role of Secondary Data

Total Running Time: 14:50

External Data, Internal Data, Primary Data, Secondary Data

The Role of Secondary Data

Understanding Culture

Total Running Time: 07:49

consumer behavior, expressed, impact, learned, society

Understanding Culture

Understanding Culture

Total Running Time: 05:43

Consumer norms, cultural dimensions, culture

Understanding Culture