Ross B. Steinman's Videos

Analysis of Variance

Total Running Time: 15:37

analysis of variance

Analysis of Variance

Bases for Segmentation

Total Running Time: 11:06

behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological

Bases for Segmentation

Behavioral Learning Theories

Total Running Time: 12:31

classical conditioning, consumer behavior, operant conditioning

Behavioral Learning Theories

Brand Equity

Total Running Time: 07:14

brand name, evoked set, global, recall, value

Brand Equity

Brand Equity

Total Running Time: 07:00

brand equity, brand image

Brand Equity

Casual Research

Total Running Time: 20:21

Test Marketing

Casual Research

Cognitive View of Decision Making

Total Running Time: 06:57

behavioral economics, consumer, framing, model, sunk cost

Cognitive View of Decision Making

Communication Models

Total Running Time: 05:35

communication model

Communication Models

Consumer Behavior Reimagined

Total Running Time: 04:21

Consumer Behavior Reimagined

Consumer Decision Making

Total Running Time: 06:11

behavioral economics, consumer decision making

Consumer Decision Making

Correlation and Regression

Total Running Time: 18:59

Correlation, regression

Correlation and Regression

Creating Data Collection Forms

Total Running Time: 16:12

questionnaire

Creating Data Collection Forms

Criteria of Research Reports

Total Running Time: 10:39

Criteria of Research Reports

Data Cleaning and Preliminary Data Analysis

Total Running Time: 19:07

cross tabulation

Data Cleaning and Preliminary Data Analysis

Descriptive Research

Total Running Time: 16:45

descriptive research

Descriptive Research

Diffusion of Innovations

Total Running Time: 06:02

Diffusion of Innovations

Diffusion of Innovations

Total Running Time: 09:30

diffusion, innovation

Diffusion of Innovations

Emerging Markets

Total Running Time: 05:21

emerging markets

Emerging Markets

Exploratory Research

Total Running Time: 24:22

depth interview, focus group, Qualitative Research

Exploratory Research

Identifying Opinion Leaders

Total Running Time: 04:15

Opinion Leadership

Identifying Opinion Leaders

Learning Theories

Total Running Time: 09:28

classical conditioning, operant conditioning

Learning Theories

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Concept

Total Running Time: 08:17

consumer behavior

Marketing Concept

Measuring Attitudes, Beliefs, and Behaviors

Total Running Time: 14:04

attitudes, Measurement

Measuring Attitudes, Beliefs, and Behaviors

Measuring Opinion Leadership

Total Running Time: 06:20

measure, method

Measuring Opinion Leadership

Measuring Social Class

Total Running Time: 07:15

consumer behavior, social mobility

Measuring Social Class

Middle Class in Emerging Markets

Total Running Time: 06:07

brand awareness, global

Middle Class in Emerging Markets

Personality and Consumer Behavior

Total Running Time: 08:23

research

Personality and Consumer Behavior

Personality and Consumer Behavior

Total Running Time: 07:44

ethnocentrism, personality

Personality and Consumer Behavior

Positioning

Total Running Time: 07:56

graph, perceptual mapping, value proposition

Positioning

Positioning

Total Running Time: 06:42

positioning

Positioning

Probability and Nonprobability Sampling

Total Running Time: 20:38

sampling

Probability and Nonprobability Sampling

Qualitative vs. Quantitative Research

Total Running Time: 09:34

depth interview, experiment, focus group, observation

Qualitative vs. Quantitative Research

Qualitative vs. Quantitative Research

Total Running Time: 13:28

experiment, focus groups, Qualitative Research, Quantitative Research, Test Marketing

Qualitative vs. Quantitative Research

Secondary Data

Total Running Time: 06:14

data, research

Secondary Data

Secondary Data

Total Running Time: 07:24

Secondary Data

Secondary Data

Segmentation

Total Running Time: 06:44

demographics, segmentation, target marketing

Segmentation

Social class

Total Running Time: 07:58

social mobility

Social class

Social Media in Consumer Behavior

Total Running Time: 08:52

communication, method, social networks

Social Media in Consumer Behavior

Social Responsibility of Brands

Total Running Time: 05:18

cause-related marketing, green marketing

Social Responsibility of Brands

Social Responsibility of Brands

Total Running Time: 04:28

cause-related marketing, green marketing

Social Responsibility of Brands

The Marketing Research Process

Total Running Time: 17:11

Marketing Research

The Marketing Research Process

The Role of Secondary Data

Total Running Time: 14:50

External Data, Internal Data, Secondary Data

The Role of Secondary Data

Understanding Culture

Total Running Time: 07:49

consumer behavior, expressed, society

Understanding Culture

Understanding Culture

Total Running Time: 05:43

culture

Understanding Culture