Analysis of Variance Total Running Time: 15:37 analysis of variance, N-Way ANOVA, One Way ANOVA Analysis of Variance
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Behavioral Learning Theories Total Running Time: 12:31 classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner Behavioral Learning Theories
Brand Equity Total Running Time: 07:14 brand name, evoked set, global, recall, recognize, value, worth Brand Equity
Casual Research Total Running Time: 20:21 Causal Research, Causality, Experimental Research, External Validity, Internal Validity, Test Marketing Casual Research
Cognitive View of Decision Making Total Running Time: 06:57 behavioral economics, consumer, framing, model, status quo bias, sunk cost Cognitive View of Decision Making
Communication Models Total Running Time: 05:35 communication model, nontraditional media, traditional media Communication Models
Consumer Behavior Reimagined Total Running Time: 04:21 Consumer access, Global consumers Consumer Behavior Reimagined
Consumer Decision Making Total Running Time: 06:11 behavioral economics, Cognitive model of decision making, consumer decision making Consumer Decision Making
Correlation and Regression Total Running Time: 18:59 Correlation, Discriminant Analysis, regression Correlation and Regression
Creating Data Collection Forms Total Running Time: 16:12 questionnaire, Questionnaire Wording, Structured Format, Unstructured Format Creating Data Collection Forms
Criteria of Research Reports Total Running Time: 10:39 Marketing Research Report, Report Writing Considerations Criteria of Research Reports
Data Cleaning and Preliminary Data Analysis Total Running Time: 19:07 cross tabulation, Data Cleaning, Preliminary Data Analysis, T Test Data Cleaning and Preliminary Data Analysis
Descriptive Research Total Running Time: 16:45 descriptive research, Observational Research, Survey Research Descriptive Research
Diffusion of Innovations Total Running Time: 06:02 continuous, discontinuous, dynamically continuous, early adopter, early majority, innovator, laggard, late majority, social system Diffusion of Innovations
Diffusion of Innovations Total Running Time: 09:30 adopter categories, continuous innovation, diffusion, Discontinuous innovation, dynamically continuous innovation, innovation Diffusion of Innovations
Emerging Markets Total Running Time: 05:21 communication adaptation, communication standardization, emerging markets, product adaptation, product standardization Emerging Markets
Exploratory Research Total Running Time: 24:22 depth interview, focus group, Projected Technique, Qualitative Research Exploratory Research
Identifying Opinion Leaders Total Running Time: 04:15 key informant method, objective method, Opinion Leadership, sociometric method Identifying Opinion Leaders
Learning Theories Total Running Time: 09:28 Behavioral learning theory, classical conditioning, cognitive learning theory, Learning, operant conditioning Learning Theories
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Measuring Attitudes, Beliefs, and Behaviors Total Running Time: 14:04 attitudes, Comparative Scale, Measurement, Non-Comparative Scale, Scaling Measuring Attitudes, Beliefs, and Behaviors
Measuring Opinion Leadership Total Running Time: 06:20 key informant, measure, method, sociometric Measuring Opinion Leadership
Measuring Social Class Total Running Time: 07:15 composite variable index, consumer behavior, single variable index, social mobility, status Measuring Social Class
Middle Class in Emerging Markets Total Running Time: 06:07 brand awareness, consumer brand, established, global Middle Class in Emerging Markets
Personality and Consumer Behavior Total Running Time: 08:23 consumer traits, measuring personality, research, trait theories Personality and Consumer Behavior
Personality and Consumer Behavior Total Running Time: 07:44 ethnocentrism, innovativeness, need for cognition, personality, trait theory Personality and Consumer Behavior
Positioning Total Running Time: 07:56 graph, image, perceptual mapping, value proposition Positioning
Probability and Nonprobability Sampling Total Running Time: 20:38 Non-Probability Sampling, Probability Sampling, sampling Probability and Nonprobability Sampling
Qualitative vs. Quantitative Research Total Running Time: 09:34 depth interview, experiment, experimentation, focus group, observation, observe, projective technique, research method Qualitative vs. Quantitative Research
Qualitative vs. Quantitative Research Total Running Time: 13:28 depth interviews, experiment, focus groups, Qualitative Research, Quantitative Research, survey, Test Marketing Qualitative vs. Quantitative Research
Secondary Data Total Running Time: 06:14 consumer researcher, data, external, internal, primary, research Secondary Data
Secondary Data Total Running Time: 07:24 external secondary data, internal secondary data, Secondary Data Secondary Data
Segmentation Total Running Time: 06:44 demographics, psychographics, segmentation, target marketing Segmentation
Social class Total Running Time: 07:58 Social class, social mobility, social stratification, socioeconomic status score Social class
Social Media in Consumer Behavior Total Running Time: 08:52 communication, consumer generated media, digital native, hype, method, mobile, on demand, on-the-go, online, social networks Social Media in Consumer Behavior
Social Responsibility of Brands Total Running Time: 05:18 cause-related marketing, good corporate citizens, green marketing, precision targeting, unethical marketing practice Social Responsibility of Brands
Social Responsibility of Brands Total Running Time: 04:28 cause-related marketing, green marketing, marketing ethics, Social marketing concept Social Responsibility of Brands
The Marketing Research Process Total Running Time: 17:11 Market Research Process, Market Research Suppliers, Marketing Research The Marketing Research Process
The Role of Secondary Data Total Running Time: 14:50 External Data, Internal Data, Primary Data, Secondary Data The Role of Secondary Data
Understanding Culture Total Running Time: 07:49 consumer behavior, expressed, impact, learned, society Understanding Culture
Understanding Culture Total Running Time: 05:43 Consumer norms, cultural dimensions, culture Understanding Culture