Faculty: Ross B. Steinman Tags: cause-related marketinggreen marketingmarketing ethicsSocial marketing concept
Products and Services for International Customers – Product Adaptation Total Running Time: 17:23 adaptations, adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services Products and Services for International Customers – Product Adaptation
Social Responsibility of Brands Total Running Time: 05:18 cause-related marketing, good corporate citizens, green marketing, precision targeting, unethical marketing practice Social Responsibility of Brands
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