Culture Perspective of Management Total Running Time: 22:05 Company Values, Cultural Perspectives, culture, Inspiration, socialization, vision statement
Employee as a Stakeholder Total Running Time: 25:59 culture, delemma, ethical, ethics, law, leadership, living wage, minimum wage, protection, Social Entity View, whistleblowers, work, workplace
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques
Management Perspective Overview Total Running Time: 05:42 Classical, culture, five management perspectives, human relations, human resources, Systems
Organizational Culture Total Running Time: 18:46 culture, Invisible, Levels of Culture, Organizational Culture, Strong Culture, Visible
Product Development Total Running Time: 27:10 adoption, diffusion, New Product Development Process, product, product life cycle
Product Development Total Running Time: 22:18 adoption, diffusion, product, Product Development Process, product life cycle
Product Protocol Total Running Time: 18:07 product development, Product protocol, Voice of the customer
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing
Social Responsibility of Brands Total Running Time: 05:18 cause-related marketing, good corporate citizens, green marketing, precision targeting, unethical marketing practice
Social Responsibility of Brands Total Running Time: 04:28 cause-related marketing, green marketing, marketing ethics, Social marketing concept
Strategy Implementation Piecing Together Piecing together a Mosaic of change Total Running Time: 16:16 Contextual Leadership, culture, leadership, organization structure, Strategy Implementation, Systems
The Strategic Elements of Product Development Total Running Time: 13:35 new product process, product development
