Product Development

Diffusion of Innovation

Total Running Time: 16:28

competing models, diffusion, product adoption, product diffusion

Diffusion of Innovation

Diffusion of Innovations

Total Running Time: 09:30

adopter categories, continuous innovation, diffusion, Discontinuous innovation, dynamically continuous innovation, innovation

Diffusion of Innovations

Direct Marketing Overview

Total Running Time: 24:01

marketing mix, place, price, product, promotion

Direct Marketing Overview

Discontinuing a Segment or Product

Total Running Time: 07:07

Department, Discontinue, product, Store

Discontinuing a Segment or Product

Forecasting I

Total Running Time: 33:32

adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques

Forecasting I

Forecasting II

Total Running Time: 20:41

data, product life cycle, Qualitative Data, Quantitative Data, sales, seven-step process, time series data

Forecasting II

Hazard Risks: Liability

Total Running Time: 06:14

legal liability, Liability, long tail, product

Hazard Risks: Liability

International Trade Theory II

Total Running Time: 35:17

diamond of competitive advantage, government, new trade theory, product life cycle

International Trade Theory II

Make or Buy

Total Running Time: 03:08

costs, Outsourcing, product

Make or Buy

Natural Environment Stakeholder

Total Running Time: 31:41

civil society, climate change, degrade, ecological, economic, government, organization, political, pollution, product, resource depletion, social, spheres of influence, water

Natural Environment Stakeholder

Product Development

Total Running Time: 22:18

adoption, diffusion, product, Product Development Process, product life cycle

Product Development

Products and Services for International Customers – Product Adaptation

Total Running Time: 17:23

adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services

Products and Services for International Customers – Product Adaptation

Sell or Process Further

Total Running Time: 05:53

processing, product, Revenue, Sell

Sell or Process Further

The Firms Growth Strategies – Pioneering and Challenging

Total Running Time: 12:00

growth phase, marketing mix, product life cycle, sustainable market position

The Firms Growth Strategies – Pioneering and Challenging