Faculty: C. Anthony Di Benedetto Tags: adoptiondiffusionNew Product Development Processproductproduct life cycle
Diffusion of Innovation Total Running Time: 16:28 competing models, diffusion, product adoption, product diffusion Diffusion of Innovation
Diffusion of Innovations Total Running Time: 09:30 adopter categories, continuous innovation, diffusion, Discontinuous innovation, dynamically continuous innovation, innovation Diffusion of Innovations
Direct Marketing Overview Total Running Time: 24:01 marketing mix, place, price, product, promotion Direct Marketing Overview
Discontinuing a Segment or Product Total Running Time: 07:07 Department, Discontinue, product, Store Discontinuing a Segment or Product
Forecasting I Total Running Time: 33:32 adoption, consumer decision making, forecasting demand, integrated decision, market share, market size and growth, marketing plan, necessary information, penetration, product uptake, role in organizations, sizing a market, statistical techniques Forecasting I
Forecasting II Total Running Time: 20:41 data, product life cycle, Qualitative Data, Quantitative Data, sales, seven-step process, time series data Forecasting II
Hazard Risks: Liability Total Running Time: 06:14 legal liability, Liability, long tail, product Hazard Risks: Liability
International Trade Theory II Total Running Time: 35:17 diamond of competitive advantage, government, new trade theory, product life cycle International Trade Theory II
Natural Environment Stakeholder Total Running Time: 31:41 civil society, climate change, degrade, ecological, economic, government, organization, political, pollution, product, resource depletion, social, spheres of influence, water Natural Environment Stakeholder
Product Development Total Running Time: 22:18 adoption, diffusion, product, Product Development Process, product life cycle Product Development
Products and Services for International Customers – Product Adaptation Total Running Time: 17:23 adoption, core components, country-of-origin effects on product image, culture, green marketing, innovative products, maintaining quality, packaging, physical mandatory requirements, product component model, product development, service opportunities, support services Products and Services for International Customers – Product Adaptation
Sell or Process Further Total Running Time: 05:53 processing, product, Revenue, Sell Sell or Process Further
The Firms Growth Strategies – Pioneering and Challenging Total Running Time: 12:00 growth phase, marketing mix, product life cycle, sustainable market position The Firms Growth Strategies – Pioneering and Challenging