Faculty: Alexander Stein Tags: growth phasemarketing mixproduct life cyclesustainable market position
Direct Marketing Overview Total Running Time: 24:01 marketing mix, place, price, product, promotion Direct Marketing Overview
Forecasting II Total Running Time: 20:41 data, product life cycle, Qualitative Data, Quantitative Data, sales, seven-step process, time series data Forecasting II
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, distribution systems, international communication barriers, Market Segmentation, marketing mix, price discrimination, pricing strategies, product attributes, promotional strategies, strategic pricing Global Marketing and R&D
International Trade Theory II Total Running Time: 35:17 diamond of competitive advantage, government, new trade theory, product life cycle International Trade Theory II
Product Development Total Running Time: 27:10 adoption, diffusion, New Product Development Process, product, product life cycle Product Development
Product Development Total Running Time: 22:18 adoption, diffusion, product, Product Development Process, product life cycle Product Development
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