Brand Management Part 1 Total Running Time: 05:37 brand elements, brand image, branding, branding campaigns, image management, market campaigns, marketing and advertising, product in use
Brand Management Part 2 Total Running Time: 04:55 brand characteristics, brand elements, brand image, brand parity, marketing decisions and color, marketing decisions and typography, marketing ethical issues, typography
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation
