Understanding Culture

Behavioral Learning Theories

Total Running Time: 12:31

classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner

Behavioral Learning Theories

Buyer Persona

Total Running Time: 15:54

Buyer Persona, consumer behavior

Buyer Persona

Context Effects

Total Running Time: 09:00

Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects

Context Effects

Core Concepts

Total Running Time: 17:27

Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making

Core Concepts

Corporations Society and Stakeholders

Total Running Time: 33:19

business organization, ecological, economic, environment, human constructed, imbalance, natural, political, social responsibility, society, sphere

Corporations Society and Stakeholders

Customer Behavior

Total Running Time: 16:09

Business-to-Business (B2B), consumer behavior, consumer decision process, consumer products

Customer Behavior

Demand Landscape

Total Running Time: 14:29

consumer behavior, Contemporary Issues, demand, Demand Landscape

Demand Landscape

Framing

Total Running Time: 07:40

Choice Architecture, consumer behavior, Decision Framing, Marketers

Framing

Human Experience

Total Running Time: 19:49

consumer, consumer behavior, Consumption, Human Experience

Human Experience

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Concept

Total Running Time: 08:17

consumer behavior, Marketing Concept

Marketing Concept

Measuring Social Class

Total Running Time: 07:15

composite variable index, consumer behavior, single variable index, social mobility, status

Measuring Social Class

Motivation

Total Running Time: 13:26

consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal

Motivation

Personal Characteristics

Total Running Time: 18:07

Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality

Personal Characteristics

Post Recession Consumer Behavior

Total Running Time: 12:39

consumer behavior, Post Recession Consumer Behavior, recession, trends

Post Recession Consumer Behavior

Predictors of Consumer Behavior

Total Running Time: 12:38

consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors

Predictors of Consumer Behavior

Trends Impact on Consumer Behavior

Total Running Time: 16:36

consumer behavior, Trend Spotting, trends, Value of Trends

Trends Impact on Consumer Behavior

Types of Contracts

Total Running Time: 08:51

expressed, implied, unenforceable, unilateral, valid, voidable

Types of Contracts

Understanding Tourism Behavior Part 2

Total Running Time: 11:22

consumer behavior, habitual decision making, heuristics, model of complex decision making

Understanding Tourism Behavior Part 2

Utility

Total Running Time: 20:58

consumer behavior, Id, on the margin, The Equimarginal Principle, Total Utility, utility, utility maximization

Utility