Marketing Concept

Aggregate Planning I

Total Running Time: 20:27

cost, Production, strategies

Aggregate Planning I

Behavioral Learning Theories

Total Running Time: 12:31

classical conditioning, consumer behavior, operant conditioning

Behavioral Learning Theories

Buyer Persona

Total Running Time: 15:54

Buyer Persona, consumer behavior

Buyer Persona

Cluster Analysis

Total Running Time: 06:44

segmentation

Cluster Analysis

Cluster Analysis: Concept

Total Running Time: 13:00

segmentation

Cluster Analysis: Concept

Context Effects

Total Running Time: 09:00

consumer behavior, consumer decision making

Context Effects

Core Concepts

Total Running Time: 17:27

consumer behavior, Rational Decision Making

Core Concepts

Customer Behavior

Total Running Time: 16:09

Business-to-Business (B2B), consumer behavior, consumer products

Customer Behavior

Customer Lifetime Value Part 1

Total Running Time: 13:44

Customer Lifetime Value (CLV), interest rate, segmentation

Customer Lifetime Value Part 1

Customer Value Proposition

Total Running Time: 15:47

differentiation, positioning

Customer Value Proposition

Demand Landscape

Total Running Time: 14:29

consumer behavior, demand

Demand Landscape

Designing A Campaign Strategy: Customers & Positioning

Total Running Time: 12:36

Buyer Persona, positioning

Designing A Campaign Strategy: Customers & Positioning

Digital Differentiation Potential

Total Running Time: 16:29

competitive differentiation, marketing strategy, segmentation

Digital Differentiation Potential

Emerging Markets

Total Running Time: 12:21

development, infrastructure

Emerging Markets

Financial Statements for Merchandising Companies

Total Running Time: 02:38

Cost of Goods, financial statement, Merchandising Company, sales

Financial Statements for Merchandising Companies

Forecasting Exponential Smoothing

Total Running Time: 14:52

data, forecast, method, sales

Forecasting Exponential Smoothing

Forecasting I

Total Running Time: 13:10

decision, economic, event, facility, future, inventory, operations, Production, time horizon

Forecasting I

Forecasting II

Total Running Time: 20:41

data, product life cycle, Qualitative Data, Quantitative Data, sales

Forecasting II

Forecasting III

Total Running Time: 06:11

data, demand, Quantitative Data, sales

Forecasting III

Forecasting IV

Total Running Time: 08:25

data, Quantitative Data, sales, smoothing

Forecasting IV

Forecasting Measuring Error Mean Absolute Deviation

Total Running Time: 11:52

data, evaluate, forecast, measure, sales

Forecasting Measuring Error Mean Absolute Deviation

Forecasting Weighted Moving Average

Total Running Time: 08:12

data, forecast, sales

Forecasting Weighted Moving Average

Fox MC Session: Market Customer Analysis

Total Running Time: 13:04

Customer Value, Frameworks, segmentation

Fox MC Session: Market Customer Analysis

Framing

Total Running Time: 07:40

consumer behavior, Marketers

Framing

Human Experience

Total Running Time: 19:49

consumer, consumer behavior, Consumption

Human Experience

Identifying Target Markets

Total Running Time: 26:06

brand equity, segmentation

Identifying Target Markets

Introduction to Operations Management

Total Running Time: 17:30

analysis, finance, function, goods, Production, sales

Introduction to Operations Management

Inventory II: The Economic Order Quantity Model

Total Running Time: 24:13

cost, demand, dependent, EOQ model, independent, inventory, sales

Inventory II: The Economic Order Quantity Model

Marketing Concept

Total Running Time: 08:17

consumer behavior

Marketing Concept

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

Consumer Market, marketing strategy, segmentation

Marketing Strategy: Segmentation, Targeting and Positioning

Maximizing your Intraprise by Creating from Within

Total Running Time: 05:17

plan, research

Maximizing your Intraprise by Creating from Within

Measuring Social Class

Total Running Time: 07:15

consumer behavior, social mobility

Measuring Social Class

Motivation

Total Running Time: 13:26

consumer behavior, goals, motivation

Motivation

Operations – Capacity and Shifts

Total Running Time: 07:03

CapSim, Production

Operations – Capacity and Shifts

Overview of Information Literacy

Total Running Time: 10:37

information, research, Sources

Overview of Information Literacy

Perceptual Maps- A Review

Total Running Time: 13:35

Consumers, interpretation, perceptual mapping, research

Perceptual Maps- A Review

Personal Characteristics

Total Running Time: 18:07

consumer behavior, Opinion Leadership, personality

Personal Characteristics

Personality and Consumer Behavior

Total Running Time: 08:23

research

Personality and Consumer Behavior

Positioning

Total Running Time: 07:50

competitive positioning, mission statement, positioning

Positioning

Positioning

Total Running Time: 06:42

positioning

Positioning

Post Recession Consumer Behavior

Total Running Time: 12:39

consumer behavior, recession, trends

Post Recession Consumer Behavior

Predictors of Consumer Behavior

Total Running Time: 12:38

consumer behavior

Predictors of Consumer Behavior

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58

Psychological, segmentation

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Product Use Testing

Total Running Time: 18:28

development, product development

Product Use Testing

Sales and Sales Management

Total Running Time: 16:39

sales, sales force

Sales and Sales Management

SCM – Career In Sales

Total Running Time: 05:58

sales

SCM – Career In Sales

Secondary Data

Total Running Time: 06:14

data, research

Secondary Data

Segmentation

Total Running Time: 15:20

segmentation

Segmentation

Segmentation

Total Running Time: 06:44

demographics, segmentation, target marketing

Segmentation

Segmentation and LTV

Total Running Time: 06:39

segmentation

Segmentation and LTV

Segmentation and Target- Customer Characterization

Total Running Time: 06:45

segmentation, Target Markets

Segmentation and Target- Customer Characterization

Segmentation Overview

Total Running Time: 18:45

Market Segmentation, positioning, targeting

Segmentation Overview

Spreadsheets

Total Running Time: 20:58

development

Spreadsheets

Strategy – How to Prepare Consulting Report

Total Running Time: 09:25

executive summary, finance, key performance indicators, Porter's Six Forces, Production, research and development, SWOT Analysis

Strategy – How to Prepare Consulting Report

Successful Website Design

Total Running Time: 21:49

animation, Call to Action (CTA), images, positioning

Successful Website Design

Targeting and Positioning

Total Running Time: 16:07

positioning, targeting

Targeting and Positioning

Taxes

Total Running Time: 17:26

Cost of Goods Sold (COGS), depreciation, income statement, net income, Revenue, sales

Taxes

Trends Impact on Consumer Behavior

Total Running Time: 16:36

consumer behavior, trends

Trends Impact on Consumer Behavior

Understanding Culture

Total Running Time: 07:49

consumer behavior, expressed, society

Understanding Culture

Understanding Tourism Behavior Part 2

Total Running Time: 11:22

consumer behavior, heuristics

Understanding Tourism Behavior Part 2

Using Lexis to Find a Case

Total Running Time: 12:25

law, research

Using Lexis to Find a Case

Utility

Total Running Time: 20:58

consumer behavior

Utility