Faculty: Ross B. Steinman Tags: consumer behaviordevelopmentpositioningProductionresearchsalessegmentationtarget marketing
Aggregate Planning I Total Running Time: 20:27 cost, forecasted demand, planning period, Production, strategies Aggregate Planning I
Behavioral Learning Theories Total Running Time: 12:31 classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner Behavioral Learning Theories
Context Effects Total Running Time: 09:00 Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects Context Effects
Core Concepts Total Running Time: 17:27 Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making Core Concepts
Customer Behavior Total Running Time: 16:09 Business-to-Business (B2B), consumer behavior, consumer decision process, consumer products Customer Behavior
Customer Lifetime Value Part 1 Total Running Time: 13:44 80/20 Rule, Customer Lifetime Value (CLV), interest rate, segmentation Customer Lifetime Value Part 1
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Demand Landscape Total Running Time: 14:29 consumer behavior, Contemporary Issues, demand, Demand Landscape Demand Landscape
Designing A Campaign Strategy: Customers & Positioning Total Running Time: 12:36 Buyer Persona, market customer segmentation, positioning Designing A Campaign Strategy: Customers & Positioning
Digital Differentiation Potential Total Running Time: 16:29 competitive differentiation, competitive response, marketing strategy, segmentation Digital Differentiation Potential
Emerging Markets Total Running Time: 12:21 development, distribution center, industrial revolution, infrastructure Emerging Markets
Financial Statements for Merchandising Companies Total Running Time: 02:38 Cost of Goods, financial statement, Merchandising Company, sales Financial Statements for Merchandising Companies
Forecasting Exponential Smoothing Total Running Time: 14:52 data, forecast, higher values, lower smoothing constants, method, sales Forecasting Exponential Smoothing
Forecasting I Total Running Time: 13:10 decision, economic, event, facility, forecast demand, future, inventory, operations, personnel, Production, technological, time horizon Forecasting I
Forecasting II Total Running Time: 20:41 data, product life cycle, Qualitative Data, Quantitative Data, sales, seven-step process, time series data Forecasting II
Forecasting III Total Running Time: 06:11 data, demand, naive forecast, Quantitative Data, sales Forecasting III
Forecasting IV Total Running Time: 08:25 data, mathematical techniques, moving average forecast, no trend, Quantitative Data, sales, smoothing Forecasting IV
Forecasting Measuring Error Mean Absolute Deviation Total Running Time: 11:52 data, evaluate, forecast, measure, sales Forecasting Measuring Error Mean Absolute Deviation
Forecasting Weighted Moving Average Total Running Time: 08:12 data, forecast, sales Forecasting Weighted Moving Average
Fox MC Session: Market Customer Analysis Total Running Time: 13:04 Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions Fox MC Session: Market Customer Analysis
Framing Total Running Time: 07:40 Choice Architecture, consumer behavior, Decision Framing, Marketers Framing
Human Experience Total Running Time: 19:49 consumer, consumer behavior, Consumption, Human Experience Human Experience
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation Identifying Target Markets
Introduction to Operations Management Total Running Time: 17:30 analysis, finance, function, goods, Production, sales, services Introduction to Operations Management
Inventory II: The Economic Order Quantity Model Total Running Time: 24:13 cost, demand, dependent, EOQ model, holding, independent, inventory, ordering, sales, setup Inventory II: The Economic Order Quantity Model
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, Consumer Market, marketing strategy, segmentation, targeting and positioning Marketing Strategy: Segmentation, Targeting and Positioning
Maximizing your Intraprise by Creating from Within Total Running Time: 05:17 learn, plan, research, view the market Maximizing your Intraprise by Creating from Within
Measuring Social Class Total Running Time: 07:15 composite variable index, consumer behavior, single variable index, social mobility, status Measuring Social Class
Motivation Total Running Time: 13:26 consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal Motivation
Operations – Capacity and Shifts Total Running Time: 07:03 CapSim, Production, too little capacity, too much capacity Operations – Capacity and Shifts
Overview of Information Literacy Total Running Time: 10:37 information, research, Sources Overview of Information Literacy
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research Perceptual Maps- A Review
Personal Characteristics Total Running Time: 18:07 Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality Personal Characteristics
Personality and Consumer Behavior Total Running Time: 08:23 consumer traits, measuring personality, research, trait theories Personality and Consumer Behavior
Positioning Total Running Time: 07:50 competitive positioning, market segments, mission statement, positioning, product service adoption Positioning
Post Recession Consumer Behavior Total Running Time: 12:39 consumer behavior, Post Recession Consumer Behavior, recession, trends Post Recession Consumer Behavior
Predictors of Consumer Behavior Total Running Time: 12:38 consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors Predictors of Consumer Behavior
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Product Use Testing Total Running Time: 18:28 development, product development, Product use testing Product Use Testing
Sales and Sales Management Total Running Time: 16:39 sales, sales force, sales force effectiveness, sales management, sales system, SFE Sales and Sales Management
Secondary Data Total Running Time: 06:14 consumer researcher, data, external, internal, primary, research Secondary Data
Segmentation Total Running Time: 15:20 Behavioral Segmentation, Effective Segmentation, segmentation Segmentation
Segmentation Total Running Time: 06:44 demographics, psychographics, segmentation, target marketing Segmentation
Segmentation and LTV Total Running Time: 06:39 LTV. customer acquisition, segmentation Segmentation and LTV
Segmentation and Target- Customer Characterization Total Running Time: 06:45 personas, scenarios, segmentation, target customers, Target Markets Segmentation and Target- Customer Characterization
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
Spreadsheets Total Running Time: 20:58 Cell Techniques, development, Financial Problems, Spreadsheets Spreadsheets
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 executive summary, FFA forecast, finance, key performance indicators, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT Analysis, the assignment Strategy – How to Prepare Consulting Report
Successful Website Design Total Running Time: 21:49 animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning Successful Website Design
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy Targeting and Positioning
Taxes Total Running Time: 17:26 Cost of Goods Sold (COGS), depreciation, income statement, net income, Revenue, sales Taxes
Trends Impact on Consumer Behavior Total Running Time: 16:36 consumer behavior, Trend Spotting, trends, Value of Trends Trends Impact on Consumer Behavior
Understanding Culture Total Running Time: 07:49 consumer behavior, expressed, impact, learned, society Understanding Culture
Understanding Tourism Behavior Part 2 Total Running Time: 11:22 consumer behavior, habitual decision making, heuristics, model of complex decision making Understanding Tourism Behavior Part 2
Utility Total Running Time: 20:58 consumer behavior, Id, on the margin, The Equimarginal Principle, Total Utility, utility, utility maximization Utility
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