Aggregate Planning I Total Running Time: 20:27 cost, forecasted demand, planning period, Production, strategies
Behavioral Learning Theories Total Running Time: 12:31 classical conditioning, cognitive learning theories, consumer behavior, operant conditioning, pavlov, skinner
Career and Industry Research Total Running Time: 25:15 Blackboard, career, company, industry, research
Context Effects Total Running Time: 09:00 Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects
Core Concepts Total Running Time: 17:27 Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making
Customer Behavior Total Running Time: 16:09 b2b products, business-to-business products, consumer behavior, consumer decision process, consumer products
Customer Lifetime Value Part 1 Total Running Time: 16:03 80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition
Demand Landscape Total Running Time: 14:29 consumer behavior, Contemporary Issues, demand, Demand Landscape
Designing A Campaign Strategy: Customers & Positioning Total Running Time: 12:36 Buyer Persona, market customer segmentation, positioning
Digital Differentiation Potential Total Running Time: 16:29 collaboration, competitive differentiation, competitive response, marketing strategy, segmentation
Emerging Markets Total Running Time: 12:21 development, distribution center, industrial revolution, infrastructure
Financial Statements for Merchandising Companies Total Running Time: 02:38 Cost of Goods, financial statement, Merchandising Company, sales
Forecasting Exponential Smoothing Total Running Time: 14:52 data, forecast, higher values, lower smoothing constants, method, sales
Forecasting I Total Running Time: 13:10 activity, business, decision, economic, event, facility, forecast demand, future, inventory, operations, personnel, Production, technological, time horizon
Forecasting II Total Running Time: 20:41 data, forecast, future, method, product life cycle, qualitative, quantitative, results, sales, selection, seven-step process, time series data
Forecasting IV Total Running Time: 08:25 data, mathematical techniques, means, moving average forecast, no trend, quantitative, sales, smoothing, stable
Forecasting Measuring Error Mean Absolute Deviation Total Running Time: 11:52 accuracy, data, evaluate, forecast, measure, sales
Fox MC Session: Market Customer Analysis Total Running Time: 13:04 Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions
Framing Total Running Time: 07:40 Choice Architecture, consumer behavior, Decision Framing, Marketers
Human Experience Total Running Time: 19:49 consumer, consumer behavior, Consumption, Human Experience
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation
Introduction to Operations Management Total Running Time: 17:30 accounting, analysis, finance, function, goods, marketing, Production, sales, services
Inventory II: The Economic Order Quantity Model Total Running Time: 24:13 cost, demand, dependent, EOQ model, holding, independent, inventory, ordering, sales, setup
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, consumer markets, marketing strategy, segmentation, targeting and positioning
Measuring Social Class Total Running Time: 07:15 composite variable index, consumer behavior, single variable index, social mobility, status
Motivation Total Running Time: 13:26 consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal
Operations – Capacity and Shifts Total Running Time: 07:03 CapSim, Production, too little capacity, too much capacity
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research
Personal Characteristics Total Running Time: 18:07 Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality
Personality and Consumer Behavior Total Running Time: 08:23 characteristic, consumer traits, measuring personality, research, trait theories
Positioning Total Running Time: 07:50 competitive positioning, market segments, mission statement, positioning, product service adoption
Post Recession Consumer Behavior Total Running Time: 12:39 consumer behavior, Post Recession Consumer Behavior, recession, trends
Predictors of Consumer Behavior Total Running Time: 12:38 consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation
Product Use Testing Total Running Time: 18:28 development, marketing, product development, Product use testing
Sales and Sales Management Total Running Time: 16:39 sales, sales force, sales force effectiveness, sales management, sales system, SFE
Secondary Data Total Running Time: 06:14 consumer researcher, data, external, internal, primary, research, secondary
Segmentation Total Running Time: 15:20 Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation
Segmentation and Target- Customer Characterization Total Running Time: 06:45 personas, scenarios, segmentation, target customers, Target Markets
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting
Spreadsheets Total Running Time: 20:58 Cell Techniques, development, Financial Problems, Spreadsheets
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 choosing the strategy, executive summary, FFA forecast, finance, key performance indicators, marketing, Porter's Six Forces, Production, recommended organizational approach, research and development, SWOT analysis, the assignment
Successful Website Design Total Running Time: 21:49 animation, call to action, driving traffic, flash, images, landing page, navigation, positioning
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy
Trends Impact on Consumer Behavior Total Running Time: 16:36 consumer behavior, Trend Spotting, trends, Value of Trends
Understanding Culture Total Running Time: 07:49 consumer behavior, expressed, impact, learned, society
Understanding Tourism Behavior Part 2 Total Running Time: 11:22 consumer behavior, habitual decision making, heuristics, model of complex decision making
Utility Total Running Time: 20:58 consumer behavior, Id, on the margin, The Equimarginal Principle, Total Utility, utility, utility maximization
