Faculty: Ross B. Steinman Tags: consumer behaviordevelopmentpositioningProductionresearchsalessegmentationtarget marketing
Behavioral Learning Theories Total Running Time: 12:31 classical conditioning, consumer behavior, operant conditioning Behavioral Learning Theories
Context Effects Total Running Time: 09:00 consumer behavior, consumer decision making Context Effects
Customer Behavior Total Running Time: 16:09 Business-to-Business (B2B), consumer behavior, consumer products Customer Behavior
Customer Lifetime Value Part 1 Total Running Time: 13:44 Customer Lifetime Value (CLV), interest rate, segmentation Customer Lifetime Value Part 1
Customer Value Proposition Total Running Time: 15:47 differentiation, positioning Customer Value Proposition
Designing A Campaign Strategy: Customers & Positioning Total Running Time: 12:36 Buyer Persona, positioning Designing A Campaign Strategy: Customers & Positioning
Digital Differentiation Potential Total Running Time: 16:29 competitive differentiation, marketing strategy, segmentation Digital Differentiation Potential
Financial Statements for Merchandising Companies Total Running Time: 02:38 Cost of Goods, financial statement, Merchandising Company, sales Financial Statements for Merchandising Companies
Forecasting Exponential Smoothing Total Running Time: 14:52 data, forecast, method, sales Forecasting Exponential Smoothing
Forecasting I Total Running Time: 13:10 decision, economic, event, facility, future, inventory, operations, Production, time horizon Forecasting I
Forecasting II Total Running Time: 20:41 data, product life cycle, Qualitative Data, Quantitative Data, sales Forecasting II
Forecasting Measuring Error Mean Absolute Deviation Total Running Time: 11:52 data, evaluate, forecast, measure, sales Forecasting Measuring Error Mean Absolute Deviation
Forecasting Weighted Moving Average Total Running Time: 08:12 data, forecast, sales Forecasting Weighted Moving Average
Fox MC Session: Market Customer Analysis Total Running Time: 13:04 Customer Value, Frameworks, segmentation Fox MC Session: Market Customer Analysis
Identifying Target Markets Total Running Time: 26:06 brand equity, segmentation Identifying Target Markets
Introduction to Operations Management Total Running Time: 17:30 analysis, finance, function, goods, Production, sales Introduction to Operations Management
Inventory II: The Economic Order Quantity Model Total Running Time: 24:13 cost, demand, dependent, EOQ model, independent, inventory, sales Inventory II: The Economic Order Quantity Model
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 Consumer Market, marketing strategy, segmentation Marketing Strategy: Segmentation, Targeting and Positioning
Maximizing your Intraprise by Creating from Within Total Running Time: 05:17 plan, research Maximizing your Intraprise by Creating from Within
Measuring Social Class Total Running Time: 07:15 consumer behavior, social mobility Measuring Social Class
Operations – Capacity and Shifts Total Running Time: 07:03 CapSim, Production Operations – Capacity and Shifts
Overview of Information Literacy Total Running Time: 10:37 information, research, Sources Overview of Information Literacy
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research Perceptual Maps- A Review
Personal Characteristics Total Running Time: 18:07 consumer behavior, Opinion Leadership, personality Personal Characteristics
Personality and Consumer Behavior Total Running Time: 08:23 research Personality and Consumer Behavior
Positioning Total Running Time: 07:50 competitive positioning, mission statement, positioning Positioning
Post Recession Consumer Behavior Total Running Time: 12:39 consumer behavior, recession, trends Post Recession Consumer Behavior
Predictors of Consumer Behavior Total Running Time: 12:38 consumer behavior Predictors of Consumer Behavior
Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 Psychological, segmentation Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation and Target- Customer Characterization Total Running Time: 06:45 segmentation, Target Markets Segmentation and Target- Customer Characterization
Segmentation Overview Total Running Time: 18:45 Market Segmentation, positioning, targeting Segmentation Overview
Strategy – How to Prepare Consulting Report Total Running Time: 09:25 executive summary, finance, key performance indicators, Porter's Six Forces, Production, research and development, SWOT Analysis Strategy – How to Prepare Consulting Report
Successful Website Design Total Running Time: 21:49 animation, Call to Action (CTA), images, positioning Successful Website Design
Taxes Total Running Time: 17:26 Cost of Goods Sold (COGS), depreciation, income statement, net income, Revenue, sales Taxes
Trends Impact on Consumer Behavior Total Running Time: 16:36 consumer behavior, trends Trends Impact on Consumer Behavior
Understanding Culture Total Running Time: 07:49 consumer behavior, expressed, society Understanding Culture
Understanding Tourism Behavior Part 2 Total Running Time: 11:22 consumer behavior, heuristics Understanding Tourism Behavior Part 2
