Customer Lifetime Value Part 1 Total Running Time: 16:03 80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation
Designing A Campaign Strategy: An Introduction Total Running Time: 08:13 digital marketing, marketing strategy
Designing A Campaign Strategy: Setting Objectives Total Running Time: 05:08 making campaign bjective, marketing strategy, smaort objectives, smart objects
Fox MC Session: Market Customer Analysis Total Running Time: 13:04 Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, consumer markets, marketing strategy, segmentation, targeting and positioning
Portfolio Models Total Running Time: 17:59 allocate resources, BCG model, GE model dimensions, marketing strategy
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation
Segmentation Total Running Time: 15:20 Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation
Segmentation and Target- Customer Characterization Total Running Time: 06:45 personas, scenarios, segmentation, target customers, Target Markets
