Faculty: Michael Smith Tags: competitive differentiationcompetitive responsemarketing strategysegmentation
Core Strategic Concepts Total Running Time: 17:23 competitive differentiation, logistics, marketing and sales, value chain analysis, value delivery network Core Strategic Concepts
Customer Lifetime Value Part 1 Total Running Time: 13:44 80/20 Rule, Customer Lifetime Value (CLV), interest rate, segmentation Customer Lifetime Value Part 1
Designing A Campaign Strategy: An Introduction Total Running Time: 08:13 digital marketing, marketing strategy Designing A Campaign Strategy: An Introduction
Designing A Campaign Strategy: Setting Objectives Total Running Time: 05:08 making campaign bjective, marketing strategy, smaort objectives, smart objects Designing A Campaign Strategy: Setting Objectives
Fox MC Session: Market Customer Analysis Total Running Time: 13:04 Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions Fox MC Session: Market Customer Analysis
Identifying Target Markets Total Running Time: 26:06 brand equity, effective targeting, market positioning, segmentation Identifying Target Markets
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Marketing Strategy: Segmentation, Targeting and Positioning Total Running Time: 13:59 business markets, Consumer Market, marketing strategy, segmentation, targeting and positioning Marketing Strategy: Segmentation, Targeting and Positioning
Portfolio Models Total Running Time: 17:59 allocate resources, BCG model, GE model dimensions, marketing strategy Portfolio Models
Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 discounts and allowances, promotional, Psychological, segmentation Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation Total Running Time: 15:20 Behavioral Segmentation, Effective Segmentation, segmentation Segmentation
Segmentation Total Running Time: 06:44 demographics, psychographics, segmentation, target marketing Segmentation
Segmentation and LTV Total Running Time: 06:39 LTV. customer acquisition, segmentation Segmentation and LTV
Segmentation and Target- Customer Characterization Total Running Time: 06:45 personas, scenarios, segmentation, target customers, Target Markets Segmentation and Target- Customer Characterization