Digital Differentiation Potential

Cluster Analysis

Total Running Time: 06:44

segmentation

Cluster Analysis

Cluster Analysis: Concept

Total Running Time: 13:00

segmentation

Cluster Analysis: Concept

Core Strategic Concepts

Total Running Time: 17:23

competitive differentiation, logistics, marketing and sales, value chain analysis, value delivery network

Core Strategic Concepts

Customer Lifetime Value Part 1

Total Running Time: 13:44

80/20 Rule, Customer Lifetime Value (CLV), interest rate, segmentation

Customer Lifetime Value Part 1

Designing A Campaign Strategy: An Introduction

Total Running Time: 08:13

digital marketing, marketing strategy

Designing A Campaign Strategy: An Introduction

Designing A Campaign Strategy: Setting Objectives

Total Running Time: 05:08

making campaign bjective, marketing strategy, smaort objectives, smart objects

Designing A Campaign Strategy: Setting Objectives

Fox MC Session: Market Customer Analysis

Total Running Time: 13:04

Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions

Fox MC Session: Market Customer Analysis

Identifying Target Markets

Total Running Time: 26:06

brand equity, effective targeting, market positioning, segmentation

Identifying Target Markets

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

business markets, Consumer Market, marketing strategy, segmentation, targeting and positioning

Marketing Strategy: Segmentation, Targeting and Positioning

Portfolio Models

Total Running Time: 17:59

allocate resources, BCG model, GE model dimensions, marketing strategy

Portfolio Models

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58

discounts and allowances, promotional, Psychological, segmentation

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Segmentation

Total Running Time: 15:20

Behavioral Segmentation, Effective Segmentation, segmentation

Segmentation

Segmentation

Total Running Time: 06:44

demographics, psychographics, segmentation, target marketing

Segmentation

Segmentation and LTV

Total Running Time: 06:39

LTV. customer acquisition, segmentation

Segmentation and LTV

Segmentation and Target- Customer Characterization

Total Running Time: 06:45

personas, scenarios, segmentation, target customers, Target Markets

Segmentation and Target- Customer Characterization