Digital Differentiation Potential

Cluster Analysis

Total Running Time: 06:44

segmentation

Cluster Analysis

Cluster Analysis: Concept

Total Running Time: 13:00

segmentation

Cluster Analysis: Concept

Core Strategic Concepts

Total Running Time: 17:23

competitive differentiation, logistics, value chain analysis

Core Strategic Concepts

Customer Lifetime Value Part 1

Total Running Time: 13:44

Customer Lifetime Value (CLV), interest rate, segmentation

Customer Lifetime Value Part 1

Designing A Campaign Strategy: An Introduction

Total Running Time: 08:13

digital marketing, marketing strategy

Designing A Campaign Strategy: An Introduction

Designing A Campaign Strategy: Setting Objectives

Total Running Time: 05:08

marketing strategy

Designing A Campaign Strategy: Setting Objectives

Fox MC Session: Market Customer Analysis

Total Running Time: 13:04

Customer Value, Frameworks, segmentation

Fox MC Session: Market Customer Analysis

Identifying Target Markets

Total Running Time: 26:06

brand equity, segmentation

Identifying Target Markets

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Marketing Strategy: Segmentation, Targeting and Positioning

Total Running Time: 13:59

Consumer Market, marketing strategy, segmentation

Marketing Strategy: Segmentation, Targeting and Positioning

Portfolio Models

Total Running Time: 17:59

marketing strategy

Portfolio Models

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58

Psychological, segmentation

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Segmentation

Total Running Time: 15:20

segmentation

Segmentation

Segmentation

Total Running Time: 06:44

demographics, segmentation, target marketing

Segmentation

Segmentation and LTV

Total Running Time: 06:39

segmentation

Segmentation and LTV

Segmentation and Target- Customer Characterization

Total Running Time: 06:45

segmentation, Target Markets

Segmentation and Target- Customer Characterization