Digital Differentiation Potential | Fox School of Business Video Vault

Cluster Analysis

06:44

segmentation

Cluster Analysis: Concept

13:00

classification, clusters, segmentation

Customer Lifetime Value Part 1

16:03

80/20 Rule, customer lifetime value, interest rate, Revenue, segmentation

Designing A Campaign Strategy: An Introduction

08:13

digital marketing, marketing strategy

Designing A Campaign Strategy: Setting Objectives

05:08

making campaign bjective, marketing strategy, smaort objectives, smart objects

Fox MC Session: Market Customer Analysis

13:04

Consumption Patterns, Customer Analysis Frameworks, Customer Value, Frameworks, segmentation, Value Propositions

Identifying Target Markets

26:06

brand equity, effective targeting, market positioning, segmentation

Marketing Concept

05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Strategy: Segmentation, Targeting and Positioning

13:59

business markets, consumer markets, marketing strategy, segmentation, targeting and positioning

Portfolio Models

17:59

allocate resources, BCG model, GE model dimensions, marketing strategy

Pricing Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

16:58

discounts and allowances, promotional, Psychological, segmentation

Segmentation

15:20

Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation

Segmentation

06:44

demographics, psychographics, segmentation, target marketing

Segmentation and LTV

06:39

LTV. customer acquisition, marketing, segmentation

Segmentation and Target- Customer Characterization

06:45

personas, scenarios, segmentation, target customers, Target Markets

User Experience and Design

Distinguish common user experience and user design techniques. Apply common user experience and design techniques to the development of dashboards and data viz. Watch Now

05:05

collaboration, Color, Fonts, Grids, Interactivity, Iterate, User Design, user experience