Business Strategies and Marketing Implications

Total Running Time: 17:29

competitive options, cost leadership, differentiation, focus strategies, industry determining forces, Porter strategic triad, strategic positioning

Business Strategies and Marketing Implications

Commitment, Opportunism and Adaptability

Total Running Time: 14:39

dimensions, strategy development

Commitment, Opportunism and Adaptability

Competitive Forces

Total Running Time: 18:18

bargaining power suppliers, buyers, competitive intensity, entry barriers, environment changes, Porter's Five Forces Model, substitutes

Competitive Forces

Competitive Response

Total Running Time: 15:10

bundling, counter flanking strategies, counter leapfrog, lock-in

Competitive Response

Context of Strategic

Total Running Time: 15:42

address, Eisenhower, environmental, future state of nature, make, orientations, watch, wonder

Context of Strategic

Cooperation Strategies

Total Running Time: 11:48

business to business, competitive advantage, consumer to consumer, peer to peer

Cooperation Strategies

Core Strategic Concepts

Total Running Time: 17:23

competitive differentiators, logistics, marketing and sales, operations, service, value chain analysis, value delivery network, within firm

Core Strategic Concepts

Course Overview

Total Running Time: 32:40

course concepts, integrative application

Course Overview

Creating Advantage

Total Running Time: 16:00

Basis of Competition, sustainable competitive advantage, uniqueness, value proposition

Creating Advantage

Defining the Competitive Set

Total Running Time: 17:39

categorize, competitor perspective, consumer perspective, goal oriented, overlap, segment creep, taking the lead

Defining the Competitive Set

Digital Differentiation Potential

Total Running Time: 16:29

collaboration, competitive differentiation, competitive response, marketing strategy, segmentation

Digital Differentiation Potential

Digital Strategy Components

Total Running Time: 15:18

dissemination, input implications, processing, retrieval, storage

Digital Strategy Components

Digital Strategy Overview

Total Running Time: 14:40

competition, technology applications

Digital Strategy Overview

External and Customer Analysis

Total Running Time: 17:47

customer research, environmental turbulence, scanning, strategic uncertainty

External and Customer Analysis

Forecasting Techniques

Total Running Time: 15:56

assess error, qualitative methods, quantitative methods, secondary data accuracy, selecting technique

Forecasting Techniques

Introduction to Marketing: Origins and Evolution

Total Running Time: 23:30

customer lifetime value, evolution of marketing, exchange, marketing, relationship development

Introduction to Marketing: Origins and Evolution

Levels of Competition

Total Running Time: 14:31

attributes, choice and proximity, competitive positioning, feature benefit vector, marketing mix applications

Levels of Competition

Managing Sales Growth

Total Running Time: 18:23

catalyst, gap analysis, heirarchy stages, product adoption, product usage process

Managing Sales Growth

Market Potential and Forecasting

Total Running Time: 18:38

change, corporate decisions, environmental change, strategic implications

Market Potential and Forecasting

Marketing Cost Analysis Overall and with Capsim

Total Running Time: 19:34

assets, contribution margin, margin management, marketing expense behavior, quantitative metric, return on investment, revenue drivers, strategic profit model

Marketing Cost Analysis Overall and with Capsim

Miles and Snow

Total Running Time: 17:17

Ansoff Matrix, framework, perspective, Porter, prospector

Miles and Snow

Planning Framework Components

Total Running Time: 16:22

Ansoff Growth Strategy Matrix, diversification, growth opportunities, integrative, intensive, mission dimensions, objectives

Planning Framework Components

PLC Penetration Options

Total Running Time: 13:58

market constraints, pioneer advantages and drawbacks

PLC Penetration Options

Portfolio Models

Total Running Time: 17:59

allocate resources, BCG model, GE model dimensions, marketing strategy

Portfolio Models

Segmentation Overview

Total Running Time: 18:45

broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting

Segmentation Overview

Strategic Alignment

Total Running Time: 13:28

bundling, cost lock-in strategies, network strategies, switching

Strategic Alignment

Strategies for Mature Markets

Total Running Time: 13:16

marketing mix modification, mature stage, strategic options for mature products

Strategies for Mature Markets

Strategy and Marketing Implications

Total Running Time: 17:01

diversification, drivers of change, growth strategies, market development, market penetration, product portfolios

Strategy and Marketing Implications

Sustaining Advantage

Total Running Time: 15:04

barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming

Sustaining Advantage

SWOT Analysis

Total Running Time: 14:50

internal and external forces, matrix, strategic planning, strengths weaknesses opportunities and threats

SWOT Analysis

Value Drivers for Differentiation

Total Running Time: 15:09

competitive advantage, core competence, value analysis foundation

Value Drivers for Differentiation