Michael Smith's Videos

Business Strategies and Marketing Implications

Total Running Time: 17:29

cost leadership, differentiation, strategic positioning

Business Strategies and Marketing Implications

Commitment, Opportunism and Adaptability

Total Running Time: 14:39

strategy development

Commitment, Opportunism and Adaptability

Competitive Forces

Total Running Time: 18:18

buyer, substitutes

Competitive Forces

Competitive Response

Total Running Time: 15:10

bundling, lock-in

Competitive Response

Context of Strategic

Total Running Time: 15:42

Context of Strategic

Cooperation Strategies

Total Running Time: 11:48

Business-to-Business (B2B), competitive advantage

Cooperation Strategies

Core Strategic Concepts

Total Running Time: 17:23

competitive differentiation, logistics, value chain analysis

Core Strategic Concepts

Course Overview

Total Running Time: 32:40

Course Overview

Creating Advantage

Total Running Time: 16:00

value proposition

Creating Advantage

Defining the Competitive Set

Total Running Time: 17:39

Defining the Competitive Set

Digital Differentiation Potential

Total Running Time: 16:29

competitive differentiation, marketing strategy, segmentation

Digital Differentiation Potential

Digital Strategy Components

Total Running Time: 15:18

processing

Digital Strategy Components

Digital Strategy Overview

Total Running Time: 14:40

Digital Strategy Overview

External and Customer Analysis

Total Running Time: 17:47

External and Customer Analysis

Forecasting Techniques

Total Running Time: 15:56

Forecasting Techniques

Introduction to Marketing: Origins and Evolution

Total Running Time: 23:30

Customer Lifetime Value (CLV)

Introduction to Marketing: Origins and Evolution

Levels of Competition

Total Running Time: 14:31

attributes, competitive positioning

Levels of Competition

Managing Sales Growth

Total Running Time: 18:23

gap analysis, product adoption

Managing Sales Growth

Market Potential and Forecasting

Total Running Time: 18:38

corporate decisions, strategic implications

Market Potential and Forecasting

Marketing Cost Analysis: Overall and with Capsim

Total Running Time: 19:34

assets, contribution margin, Return on Investment (ROI)

Marketing Cost Analysis: Overall and with Capsim

Miles and Snow

Total Running Time: 17:17

perspective

Miles and Snow

Planning Framework Components

Total Running Time: 16:22

diversification, growth opportunities, objectives

Planning Framework Components

PLC Penetration Options

Total Running Time: 13:58

PLC Penetration Options

Portfolio Models

Total Running Time: 17:59

marketing strategy

Portfolio Models

Segmentation Overview

Total Running Time: 18:45

Market Segmentation, positioning, targeting

Segmentation Overview

Strategic Alignment

Total Running Time: 13:28

bundling

Strategic Alignment

Strategies for Mature Markets

Total Running Time: 13:16

Strategies for Mature Markets

Strategy and Marketing Implications

Total Running Time: 17:01

diversification

Strategy and Marketing Implications

Sustaining Advantage

Total Running Time: 15:04

lock-in, penetration, skimming

Sustaining Advantage

SWOT Analysis

Total Running Time: 14:50

strategic planning

SWOT Analysis

Value Drivers for Differentiation

Total Running Time: 15:09

competitive advantage, Core Competencies

Value Drivers for Differentiation