Business Strategies and Marketing Implications
Michael Smith's Videos
Commitment, Opportunism and Adaptability
Competitive Forces
Competitive Response
Context of Strategic
Cooperation Strategies
Course Overview
Creating Advantage
Defining the Competitive Set
Digital Differentiation Potential
Digital Strategy Components
Digital Strategy Overview
External and Customer Analysis
Forecasting Techniques
Introduction to Marketing: Origins and Evolution
Levels of Competition
Managing Sales Growth
Market Potential and Forecasting
Marketing Cost Analysis: Overall and with Capsim
Miles and Snow
Planning Framework Components
PLC Penetration Options
Portfolio Models
Segmentation Overview
Strategic Alignment
Strategies for Mature Markets
Strategy and Marketing Implications
Sustaining Advantage
SWOT Analysis
Value Drivers for Differentiation
