Business Strategies and Marketing Implications Total Running Time: 17:29 competitive options, cost leadership, differentiation, focus strategies, industry determining forces, Porter strategic triad, strategic positioning Business Strategies and Marketing Implications
Commitment, Opportunism and Adaptability Total Running Time: 14:39 dimensions, strategy development Commitment, Opportunism and Adaptability
Competitive Forces Total Running Time: 18:18 bargaining power suppliers, buyers, competitive intensity, entry barriers, environment changes, Porter's Five Forces Model, substitutes Competitive Forces
Competitive Response Total Running Time: 15:10 bundling, counter flanking strategies, counter leapfrog, lock-in Competitive Response
Context of Strategic Total Running Time: 15:42 address, Eisenhower, environmental, future state of nature, make, orientations, watch, wonder Context of Strategic
Cooperation Strategies Total Running Time: 11:48 business to business, competitive advantage, consumer to consumer, peer to peer Cooperation Strategies
Core Strategic Concepts Total Running Time: 17:23 competitive differentiators, logistics, marketing and sales, operations, service, value chain analysis, value delivery network, within firm Core Strategic Concepts
Creating Advantage Total Running Time: 16:00 Basis of Competition, sustainable competitive advantage, uniqueness, value proposition Creating Advantage
Defining the Competitive Set Total Running Time: 17:39 categorize, competitor perspective, consumer perspective, goal oriented, overlap, segment creep, taking the lead Defining the Competitive Set
Digital Differentiation Potential Total Running Time: 16:29 collaboration, competitive differentiation, competitive response, marketing strategy, segmentation Digital Differentiation Potential
Digital Strategy Components Total Running Time: 15:18 dissemination, input implications, processing, retrieval, storage Digital Strategy Components
Digital Strategy Overview Total Running Time: 14:40 competition, technology applications Digital Strategy Overview
External and Customer Analysis Total Running Time: 17:47 customer research, environmental turbulence, scanning, strategic uncertainty External and Customer Analysis
Forecasting Techniques Total Running Time: 15:56 assess error, qualitative methods, quantitative methods, secondary data accuracy, selecting technique Forecasting Techniques
Introduction to Marketing: Origins and Evolution Total Running Time: 23:30 customer lifetime value, evolution of marketing, exchange, marketing, relationship development Introduction to Marketing: Origins and Evolution
Levels of Competition Total Running Time: 14:31 attributes, choice and proximity, competitive positioning, feature benefit vector, marketing mix applications Levels of Competition
Managing Sales Growth Total Running Time: 18:23 catalyst, gap analysis, heirarchy stages, product adoption, product usage process Managing Sales Growth
Market Potential and Forecasting Total Running Time: 18:38 change, corporate decisions, environmental change, strategic implications Market Potential and Forecasting
Marketing Cost Analysis Overall and with Capsim Total Running Time: 19:34 assets, contribution margin, margin management, marketing expense behavior, quantitative metric, return on investment, revenue drivers, strategic profit model Marketing Cost Analysis Overall and with Capsim
Miles and Snow Total Running Time: 17:17 Ansoff Matrix, framework, perspective, Porter, prospector Miles and Snow
Planning Framework Components Total Running Time: 16:22 Ansoff Growth Strategy Matrix, diversification, growth opportunities, integrative, intensive, mission dimensions, objectives Planning Framework Components
PLC Penetration Options Total Running Time: 13:58 market constraints, pioneer advantages and drawbacks PLC Penetration Options
Portfolio Models Total Running Time: 17:59 allocate resources, BCG model, GE model dimensions, marketing strategy Portfolio Models
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
Strategic Alignment Total Running Time: 13:28 bundling, cost lock-in strategies, network strategies, switching Strategic Alignment
Strategies for Mature Markets Total Running Time: 13:16 marketing mix modification, mature stage, strategic options for mature products Strategies for Mature Markets
Strategy and Marketing Implications Total Running Time: 17:01 diversification, drivers of change, growth strategies, market development, market penetration, product portfolios Strategy and Marketing Implications
Sustaining Advantage Total Running Time: 15:04 barriers to competition, challenger strategies, lock-in, penetration, pioneering strategies, skimming Sustaining Advantage
SWOT Analysis Total Running Time: 14:50 internal and external forces, matrix, strategic planning, strengths weaknesses opportunities and threats SWOT Analysis
Value Drivers for Differentiation Total Running Time: 15:09 competitive advantage, core competence, value analysis foundation Value Drivers for Differentiation
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