Introduction to Marketing and Marketing Management Total Running Time: 21:41 company orientations, marketing management tasks, states of demand, steps in marketing research process, value proposition Introduction to Marketing and Marketing Management
Positioning Total Running Time: 07:56 brand, graph, image, perceptual mapping, value proposition Positioning
Strategy Total Running Time: 04:59 Competitors, Core Competencies, strategy, value proposition Strategy
Technology Innovation Apple Total Running Time: 11:01 disruptive innovation, Porter's five forces, sustainable competitive advantage Technology Innovation Apple
Value and Healthcare Costs Total Running Time: 23:12 Health Care Expenditures, Healthcare Costs, value, value proposition Value and Healthcare Costs
