Faculty: Richard Lancioni Tags: company orientationsmarketing management tasksstates of demandsteps in marketing research processvalue proposition
Creating Advantage Total Running Time: 16:00 Basis of Competition, sustainable competitive advantage, uniqueness, value proposition Creating Advantage
Positioning Total Running Time: 07:56 brand, graph, image, perceptual mapping, value proposition Positioning
Strategy Total Running Time: 04:59 Competitors, Core Competencies, strategy, value proposition Strategy
Value and Healthcare Costs Total Running Time: 23:12 Health Care Expenditures, Healthcare Costs, value, value proposition Value and Healthcare Costs
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