Faculty: Michael Smith Tags: competitive optionscost leadershipdifferentiationfocus strategiesindustry determining forcesPorter strategic triadstrategic positioning
Balanced Scorecard and IT Total Running Time: 17:35 four perspectives, information technology investments, strategic positioning, strategy maps Balanced Scorecard and IT
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, demographic, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Generic Business Strategies Total Running Time: 09:55 Business Strategy, cost leadership, Product Differentiation Generic Business Strategies
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, maximize profit, public policy Imperfect Competition: Monopolistic Competition