Designing A Campaign Strategy: Customers & Positioning

Buyer Persona

Total Running Time: 15:54

Buyer Persona, consumer behavior

Buyer Persona

Customer Value Proposition

Total Running Time: 15:47

attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition

Customer Value Proposition

Marketing Concept

Total Running Time: 05:00

consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing

Marketing Concept

Positioning

Total Running Time: 07:50

competitive positioning, market segments, mission statement, positioning, product service adoption

Positioning

Positioning

Total Running Time: 06:42

Perceptual Map, positioning

Positioning

Segmentation Overview

Total Running Time: 18:45

broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting

Segmentation Overview

Successful Website Design

Total Running Time: 21:49

animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning

Successful Website Design

Targeting and Positioning

Total Running Time: 16:07

Develop Positioning, positioning, targeting, Targeting Strategy

Targeting and Positioning