Customer Value Proposition Total Running Time: 15:47 attributes and surrogates, determinant attributes, differentiation, joint space maps, perceptual maps, positioning, proposition Customer Value Proposition
Marketing Concept Total Running Time: 05:00 consumer behavior, development, positioning, Production, research, sales, segmentation, target marketing Marketing Concept
Positioning Total Running Time: 07:50 competitive positioning, market segments, mission statement, positioning, product service adoption Positioning
Segmentation Overview Total Running Time: 18:45 broad vs focus strategy, Market Segmentation, positioning, qualifying dimensions, targeting Segmentation Overview
Successful Website Design Total Running Time: 21:49 animation, Call to Action (CTA), driving traffic, flash, images, landing page, navigation, positioning Successful Website Design
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy Targeting and Positioning