Global Advertising and Culture Total Running Time: 13:29 brand personality and culture, components of human behavior, emerging markets, factors influencing consumer behavior, media penetration, personality, standardization vs adaptation Global Advertising and Culture
Personal Characteristics Total Running Time: 18:07 Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality Personal Characteristics
Personality and Consumer Behavior Total Running Time: 07:44 ethnocentrism, innovativeness, need for cognition, personality, trait theory Personality and Consumer Behavior
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