The Elements of Culture

Active vs Passive Voice

Total Running Time: 04:01

active voice, grammar, language, passive voice, style, writing

Active vs Passive Voice

Communication

Total Running Time: 14:43

communication, Communication Process, effectiveness, Efficiency

Communication

Cost Concepts and Behavior I

Total Running Time: 37:57

basic concept of cost, concept of cost, cost allocation, financial statements, labor, material, overhead costs, production process

Cost Concepts and Behavior I

Cost of Capital

Total Running Time: 16:01

beta estimation, calculating equity of firm, Capital Asset Pricing Model (CAPM), debt return estimation, elements, estimating cost of debt, market portfolio

Cost of Capital

Cultural Intelligence (CQ) Behavior

Total Running Time: 09:18

communication, language, non-verbal behavior, verbal behavior

Cultural Intelligence (CQ) Behavior

Culture – A Summary

Total Running Time: 12:14

consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

Culture – A Summary

Ethical Culture

Total Running Time: 08:26

communication, Ethical Culture, infrastructure, leadership, Training

Ethical Culture

Hofstede’s Dimensions of Culture

Total Running Time: 40:35

beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance

Hofstede’s Dimensions of Culture

How do you Measure and Quantify Culture

Total Running Time: 17:22

American communication styles, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms

How do you Measure and Quantify Culture

How to Brief a Case

Total Running Time: 11:00

case briefing vs legal analysis, elements, framing, purpose of briefing

How to Brief a Case

International Market Research II

Total Running Time: 20:17

analogous diffusion rates, communicating opinions, communication and translation challenges, cultural response, gathering primary data, language, rating scales, sampling, willingness to respond

International Market Research II

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consequences, elements, mindset chart, mindset onion, nations, origins, overview, values

Introduction to the Foundations of Culture

Motivating Foreign Sales Personnel

Total Running Time: 18:30

communication, Cultural Difference, Global Practice, growth, incentives, Local Practice

Motivating Foreign Sales Personnel

Organizational Communication

Total Running Time: 12:21

Audiences, communication, Communication Tools, Organizational Communication, Organizations

Organizational Communication

Social Media in Consumer Behavior

Total Running Time: 08:52

communication, consumer generated media, digital native, hype, method, mobile, on demand, on-the-go, online, social networks

Social Media in Consumer Behavior

The Value Chain: Configuring Activities to Create Competitive Advantage

Total Running Time: 26:09

benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation

The Value Chain: Configuring Activities to Create Competitive Advantage

Why Communicate in Business? Part 1

Total Running Time: 06:18

audience, audience awareness, communication, writing

Why Communicate in Business? Part 1