Introduction to the Foundations of Culture

CALR and LexisNexis

Total Running Time: 19:29

legal research platforms, legal search, overview

CALR and LexisNexis

Capitalism and Values

Total Running Time: 30:50

current, economic, global system, past, private property, profit motive, system, values

Capitalism and Values

Cost of Capital

Total Running Time: 16:01

beta estimation, calculating equity of firm, Capital Asset Pricing Model (CAPM), debt return estimation, elements, estimating cost of debt, market portfolio

Cost of Capital

Course Summary

Total Running Time: 20:16

EI, Emotional Intelligence, employee observables, GREAT Manager and Leader, human being, overview, Ruiz's four assumptions, three justice dimensions, transparent

Course Summary

Culture – A Summary

Total Running Time: 12:14

consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

Culture – A Summary

Digital Marketing – The Course

Total Running Time: 06:25

marketability, overview

Digital Marketing – The Course

Ethical Decision Tools

Total Running Time: 52:12

limitations, profit maximization, strengths, universalism, utilitarianism, values

Ethical Decision Tools

Group Project

Total Running Time: 18:20

data collection process, group stages and dynamics, overview, Russek and Schwartz study

Group Project

Hofstede’s Dimensions of Culture

Total Running Time: 40:35

beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance

Hofstede’s Dimensions of Culture

How do you Measure and Quantify Culture

Total Running Time: 17:22

American communication styles, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms

How do you Measure and Quantify Culture

How to Brief a Case

Total Running Time: 11:00

case briefing vs legal analysis, elements, framing, purpose of briefing

How to Brief a Case

Instructions Assignment1

Total Running Time: 24:05

assessment criteria, expectations, homework, overview, purpose and audience

Instructions Assignment1

Measuring Attitudes, Beliefs, and Behaviors

Total Running Time: 14:04

attitudes, Comparative Scale, Measurement, Non-Comparative Scale, Scaling

Measuring Attitudes, Beliefs, and Behaviors

The Elements of Culture

Total Running Time: 25:15

aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology

The Elements of Culture

The Science of Persuausion

Total Running Time: 18:21

attitude change, attitudes, cognitive dissonance, influencing people, information processing, persuasion variables, persuasive message, source credibility

The Science of Persuausion

The Value Chain: Configuring Activities to Create Competitive Advantage

Total Running Time: 26:09

benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation

The Value Chain: Configuring Activities to Create Competitive Advantage

Understanding Your PIAV Assessment

Total Running Time: 10:31

attitudes, behaviors, interests, motivators, values

Understanding Your PIAV Assessment