Hofstede’s Dimensions of Culture

Advertising Design Part 1

Total Running Time: 09:01

affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition

Advertising Design Part 1

Cost of Capital

Total Running Time: 16:01

beta estimation, calculating equity of firm, Capital Asset Pricing Model (CAPM), debt return estimation, elements, estimating cost of debt, market portfolio

Cost of Capital

Cultural Dimensions

Total Running Time: 06:28

individualism vs collectivism, indulgence vs restraint, long term vs short term orientation, masculinity vs felinity, power distance, uncertainty avoidance

Cultural Dimensions

Culture – A Summary

Total Running Time: 12:14

consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

Culture – A Summary

How do you Measure and Quantify Culture

Total Running Time: 17:22

American communication styles, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms

How do you Measure and Quantify Culture

How to Brief a Case

Total Running Time: 11:00

case briefing vs legal analysis, elements, framing, purpose of briefing

How to Brief a Case

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consequences, elements, mindset chart, mindset onion, nations, origins, overview, values

Introduction to the Foundations of Culture

The Elements of Culture

Total Running Time: 25:15

aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology

The Elements of Culture

The Value Chain: Configuring Activities to Create Competitive Advantage

Total Running Time: 26:09

benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation

The Value Chain: Configuring Activities to Create Competitive Advantage

Using CQ To Motivate and Persist

Total Running Time: 07:15

cultural values, motivation and persistence, personal values, role identity, self efficacy?

Using CQ To Motivate and Persist