Faculty: Jean K. Wilcox Tags: beliefscollective programmingcomparative advertisingcomparative culture projectscultural communication issuescultural valueselementsfive dimensions of national cultureimplications of cultural diversityindividualism vs collectivismmapping culturesorientationpervasive impactplanning horizonpower distanceproject GLOBEsocial statusuncertainty avoidance
Advertising Design Part 1 Total Running Time: 09:01 affective message, cognitive message, comparative advertising, conative message, creative brief, emotional advertising, hyperbole advertising, message strategy, message theme, resonance advertising, uniques selling proposition Advertising Design Part 1
Cost of Capital Total Running Time: 16:01 beta estimation, calculating equity of firm, Capital Asset Pricing Model (CAPM), debt return estimation, elements, estimating cost of debt, market portfolio Cost of Capital
Cultural Dimensions Total Running Time: 06:28 individualism vs collectivism, indulgence vs restraint, long term vs short term orientation, masculinity vs felinity, power distance, uncertainty avoidance Cultural Dimensions
Culture – A Summary Total Running Time: 12:14 consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions Culture – A Summary
How do you Measure and Quantify Culture Total Running Time: 17:22 American communication styles, comparative culture projects, cultural diversity with nations, dimensions of culture, high and low context cultures, homogeneity, interdependence, mindset chart, Schwartz individual dimensions, Schwartz Value Survey norms How do you Measure and Quantify Culture
How to Brief a Case Total Running Time: 11:00 case briefing vs legal analysis, elements, framing, purpose of briefing How to Brief a Case
Introduction to the Foundations of Culture Total Running Time: 11:41 attitudes, beliefs, consequences, elements, mindset chart, mindset onion, nations, origins, overview, values Introduction to the Foundations of Culture
The Elements of Culture Total Running Time: 25:15 aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology The Elements of Culture
The Value Chain: Configuring Activities to Create Competitive Advantage Total Running Time: 26:09 benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation The Value Chain: Configuring Activities to Create Competitive Advantage
Using CQ To Motivate and Persist Total Running Time: 07:15 cultural values, motivation and persistence, personal values, role identity, self efficacy? Using CQ To Motivate and Persist