Hofstede’s Dimensions of Culture

Advertising Design Part 1

Total Running Time: 09:01

comparative advertising, creative brief

Advertising Design Part 1

Cost of Capital

Total Running Time: 16:01

Capital Asset Pricing Model (CAPM), elements

Cost of Capital

Cultural Dimensions

Total Running Time: 06:28

individualism vs collectivism, power distance, uncertainty avoidance

Cultural Dimensions

Culture – A Summary

Total Running Time: 12:14

consequences, elements, geography, history, origins

Culture – A Summary

How do you Measure and Quantify Culture

Total Running Time: 17:22

comparative culture projects, mindset chart

How do you Measure and Quantify Culture

How to Brief a Case

Total Running Time: 11:00

elements, framing

How to Brief a Case

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consequences, elements, mindset chart, origins, overview, values

Introduction to the Foundations of Culture

The Elements of Culture

Total Running Time: 25:15

communication, consequences, elements, language, material, mindset chart, origins

The Elements of Culture

The Value Chain: Configuring Activities to Create Competitive Advantage

Total Running Time: 26:09

benefits, competitive advantage, elements, Value Chain, value creation

The Value Chain: Configuring Activities to Create Competitive Advantage

Using CQ To Motivate and Persist

Total Running Time: 07:15

cultural values

Using CQ To Motivate and Persist