How to Brief a Case

Cognitive View of Decision Making

Total Running Time: 06:57

behavioral economics, consumer, framing, model, status quo bias, sunk cost

Cognitive View of Decision Making

Cost of Capital

Total Running Time: 16:01

beta estimation, calculating equity of firm, Capital Asset Pricing Model (CAPM), debt return estimation, elements, estimating cost of debt, market portfolio

Cost of Capital

Culture – A Summary

Total Running Time: 12:14

consequences, elements, geography, global perspective equities, history, impact of technology development, origins, social institutions

Culture – A Summary

Hofstede’s Dimensions of Culture

Total Running Time: 40:35

beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance

Hofstede’s Dimensions of Culture

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consequences, elements, mindset chart, mindset onion, nations, origins, overview, values

Introduction to the Foundations of Culture

Outsourcing Strategy

Total Running Time: 17:41

decision to outsource, framing

Outsourcing Strategy

The Elements of Culture

Total Running Time: 25:15

aesthetics, Buddhism, communication, Confucianism, consequences, eastern religion, elements, hierarchical society, language, major religions, material, mindset chart, nonmaterial, origins, Phonology

The Elements of Culture

The Value Chain: Configuring Activities to Create Competitive Advantage

Total Running Time: 26:09

benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation

The Value Chain: Configuring Activities to Create Competitive Advantage