How to Brief a Case

Cognitive View of Decision Making

Total Running Time: 06:57

behavioral economics, consumer, framing, model, sunk cost

Cognitive View of Decision Making

Cost of Capital

Total Running Time: 16:01

Capital Asset Pricing Model (CAPM), elements

Cost of Capital

Culture – A Summary

Total Running Time: 12:14

consequences, elements, geography, history, origins

Culture – A Summary

Hofstede’s Dimensions of Culture

Total Running Time: 40:35

beliefs, comparative advertising, comparative culture projects, cultural values, elements, individualism vs collectivism, power distance, uncertainty avoidance

Hofstede’s Dimensions of Culture

Introduction to the Foundations of Culture

Total Running Time: 11:41

attitudes, beliefs, consequences, elements, mindset chart, origins, overview, values

Introduction to the Foundations of Culture

Outsourcing Strategy

Total Running Time: 17:41

framing

Outsourcing Strategy

The Elements of Culture

Total Running Time: 25:15

communication, consequences, elements, language, material, mindset chart, origins

The Elements of Culture

The Value Chain: Configuring Activities to Create Competitive Advantage

Total Running Time: 26:09

benefits, competitive advantage, elements, Value Chain, value creation

The Value Chain: Configuring Activities to Create Competitive Advantage