Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: affective messagecognitive messagecomparative advertisingconative messagecreative briefemotional advertisinghyperbole advertisingmessage strategymessage themeresonance advertisinguniques selling proposition
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Hofstede’s Dimensions of Culture Total Running Time: 40:35 beliefs, collective programming, comparative advertising, comparative culture projects, cultural communication issues, cultural values, elements, five dimensions of national culture, implications of cultural diversity, individualism vs collectivism, mapping cultures, orientation, pervasive impact, planning horizon, power distance, project GLOBE, social status, uncertainty avoidance Hofstede’s Dimensions of Culture
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