Faculty: Jean K. Wilcox Tags: alternative middleman choiceschannel managementconsumer productsdistribution patternse-commerceindustrial productsinternational channel of distribution alternativesinternetJapanese distribution structureobjectivesrole of intermediary for customersix c's of channel selectionworking with channel intermediaries
Customer Behavior Total Running Time: 16:09 Business-to-Business (B2B), consumer behavior, consumer decision process, consumer products Customer Behavior
Market Channels I Total Running Time: 15:30 channel of distribution structures, consumer shopping patterns, global retailing strategies, internet, retail structure, supply chain overview Market Channels I
Planning Framework Components Total Running Time: 16:22 Ansoff Growth Strategy Matrix, diversification, growth opportunities, integrative, mission dimensions, objectives Planning Framework Components
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