Mary Conran's Videos

Analyzing Target Markets

Total Running Time: 11:45

Marketing Strategies, Target Markets

Analyzing Target Markets

Anchoring and Adjusting

Total Running Time: 09:31

adjustment, heuristics, Leverage

Anchoring and Adjusting

Basics of Merchandising and Visual Merchandising

Total Running Time: 12:47

Basics of Merchandising and Visual Merchandising

Behavioral Pricing

Total Running Time: 15:01

Behavioral Pricing

Blockchain and Retailing

Total Running Time: 06:16

Blockchain and Retailing

Branding Basics

Total Running Time: 15:32

Branding Basics

Business Strategy and Marketing Implications

Total Running Time: 05:59

Business Strategy and Marketing Implications

Buyer Persona

Total Running Time: 15:54

Buyer Persona, consumer behavior

Buyer Persona

Commitment, Opportunism and Adaptability

Total Running Time: 06:15

Commitment, Opportunism and Adaptability

Competitive Forces

Total Running Time: 08:40

Competitive Forces

Competitive Response

Total Running Time: 06:41

Competitive Response

Consumer Behavior and the Buying Process

Total Running Time: 13:15

Consumer Behavior and the Buying Process

Consumer Choice

Total Running Time: 13:18

consumer, consumer choice, consumer decision making, influence

Consumer Choice

Consumer Decision Making

Total Running Time: 15:45

consumer decision making

Consumer Decision Making

Context Effects

Total Running Time: 09:00

consumer behavior, consumer decision making

Context Effects

Context for Strategic Market Planning

Total Running Time: 06:58

Context for Strategic Market Planning

Cooperation Strategies

Total Running Time: 03:11

Cooperation Strategies

Core Concepts

Total Running Time: 17:27

consumer behavior, Rational Decision Making

Core Concepts

Core Strategic Concepts

Total Running Time: 10:30

Core Strategic Concepts

Creating Advantage

Total Running Time: 08:16

Creating Advantage

Creating Advantage in Retail and SCM through Info Systems

Total Running Time: 19:26

Creating Advantage in Retail and SCM through Info Systems

Cryptocurrency in Retailing

Total Running Time: 08:31

Cryptocurrency in Retailing

Customer Centricity

Total Running Time: 17:07

Consumers, Customer, Customer-Centric Culture, marketing management

Customer Centricity

Defining the Competitive Set

Total Running Time: 12:13

Defining the Competitive Set

Demand Landscape

Total Running Time: 14:29

consumer behavior, demand

Demand Landscape

Digital Differentiation Potential

Total Running Time: 05:02

Digital Differentiation Potential

ELM

Total Running Time: 09:16

Marketers

ELM

Evaluating Locations

Total Running Time: 12:41

Evaluating Locations

External and Customer Analysis

Total Running Time: 05:36

External and Customer Analysis

Fast Fashion Retail & SCM

Total Running Time: 16:55

Fast Fashion Retail & SCM

Forecasting Techniques

Total Running Time: 07:45

Forecasting Techniques

Framing

Total Running Time: 07:40

consumer behavior, Marketers

Framing

GIS in Retail Site Selection

Total Running Time: 14:36

GIS in Retail Site Selection

Heuristics

Total Running Time: 10:57

Consumers, heuristics

Heuristics

Human Experience

Total Running Time: 19:49

consumer, consumer behavior, Consumption

Human Experience

Integrated Marketing Channels & Intermediaries An Introduction

Total Running Time: 11:30

Integrated Marketing Channels & Intermediaries An Introduction

Integrated Marketing Channels & Intermediaries Retailing & Retailers

Total Running Time: 12:17

Integrated Marketing Channels & Intermediaries Retailing & Retailers

Integrated Marketing Channels & Intermediaries Wholesalers & Wholesaling

Total Running Time: 10:25

Integrated Marketing Channels & Intermediaries Wholesalers & Wholesaling

Integrated Marketing Channels & Intermediaries: An Introduction

Total Running Time: 11:01

Channel, Marketing Channels, Value Delivery

Integrated Marketing Channels & Intermediaries: An Introduction

Integrated Marketing Channels & Intermediaries: Retailing and Retailers

Total Running Time: 19:32

Channel, Value Delivery

Integrated Marketing Channels & Intermediaries: Retailing and Retailers

Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling

Total Running Time: 11:14

Marketing Channels, Value Delivery

Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling

Integrating Product Management Miles and Snow

Total Running Time: 05:30

Integrating Product Management Miles and Snow

Introduction

Total Running Time: 18:04

resources

Introduction

Inventory Control Systems – Basics and the EOQ

Total Running Time: 12:05

Inventory Control Systems – Basics and the EOQ

Inventory Control Systems Basics – Open to Buy and ABC Analysis

Total Running Time: 14:15

Inventory Control Systems Basics – Open to Buy and ABC Analysis

Levels of Competition

Total Running Time: 06:57

Levels of Competition

Managing Sales Growth

Total Running Time: 06:51

Managing Sales Growth

Market Potential and Forecasting

Total Running Time: 07:59

Market Potential and Forecasting

Marketing Cost Analysis

Total Running Time: 11:14

Marketing Cost Analysis

Merchandise Management- An Overview

Total Running Time: 11:37

Merchandise Management- An Overview

Merchandise Management- Staple v. Fashion

Total Running Time: 07:29

Merchandise Management- Staple v. Fashion

Motivation

Total Running Time: 13:26

consumer behavior, goals, motivation

Motivation

Overview of Retailing and Retailing Management

Total Running Time: 18:58

Overview of Retailing and Retailing Management

Overview of Retailing and Retailing Management

Total Running Time: 18:58

Overview of Retailing and Retailing Management

Perceptual Maps- A Review

Total Running Time: 13:35

Consumers, interpretation, perceptual mapping, research

Perceptual Maps- A Review

Personal Characteristics

Total Running Time: 18:07

consumer behavior, Opinion Leadership, personality

Personal Characteristics

Planning Framework Components

Total Running Time: 13:09

Planning Framework Components

Portfolio Models

Total Running Time: 08:20

Portfolio Models

Post Recession Consumer Behavior

Total Running Time: 12:39

consumer behavior, recession, trends

Post Recession Consumer Behavior

Predictors of Consumer Behavior

Total Running Time: 12:38

consumer behavior

Predictors of Consumer Behavior

Pricing Basics – Mark Ups and Mark Downs

Total Running Time: 09:29

Pricing Basics – Mark Ups and Mark Downs

Pricing Basics – Setting Prices

Total Running Time: 10:53

Pricing Basics – Setting Prices

Pricing Basics – Setting Prices using B-E Analysis

Total Running Time: 11:22

Pricing Basics – Setting Prices using B-E Analysis

Relationships

Total Running Time: 19:54

Consumers, social media

Relationships

Retail Site Selection

Total Running Time: 10:39

Retail Site Selection

Retailers, Wholesalers, Distributors (oh my)

Total Running Time: 18:31

Retailers, Wholesalers, Distributors (oh my)

Segmentation

Total Running Time: 15:20

segmentation

Segmentation

Segmentation Overview

Total Running Time: 08:24

Segmentation Overview

Setting Prices – The Basics and the Role of Costs

Total Running Time: 08:56

Setting Prices – The Basics and the Role of Costs

SPM Tutorial

Total Running Time: 07:31

SPM Tutorial

Store Design and Layout

Total Running Time: 16:02

Store Design and Layout

Strategic Alignment

Total Running Time: 04:32

Strategic Alignment

Strategies for Mature Markets

Total Running Time: 05:30

Strategies for Mature Markets

Strategy and Marketing Implications

Total Running Time: 11:42

Strategy and Marketing Implications

Strategy and Marketing Implications

Total Running Time: 11:42

Strategy and Marketing Implications

Sustaining Advantage

Total Running Time: 08:13

Sustaining Advantage

SWOT

Total Running Time: 05:08

SWOT

Targeting and Positioning

Total Running Time: 16:07

positioning, targeting

Targeting and Positioning

Tech Related Trends in Retail

Total Running Time: 11:00

Tech Related Trends in Retail

Trends Impact on Consumer Behavior

Total Running Time: 16:36

consumer behavior, trends

Trends Impact on Consumer Behavior

Trends in Contemporary SCM and VDN

Total Running Time: 15:03

Trends in Contemporary SCM and VDN

Use of Cases in Marketing Education

Total Running Time: 13:03

Use of Cases in Marketing Education

Using the SPM

Total Running Time: 11:37

Using the SPM

Value Delivery System

Total Running Time: 09:33

Value Delivery System

Value Driver and Differentiation

Total Running Time: 13:58

Value Driver and Differentiation