Analyzing Target Markets
Mary Conran's Videos
Anchoring and Adjusting
Basics of Merchandising and Visual Merchandising
Behavioral Pricing
Blockchain and Retailing
Branding Basics
Business Strategy and Marketing Implications
Buyer Persona
Commitment, Opportunism and Adaptability
Competitive Forces
Competitive Response
Consumer Behavior and the Buying Process
Consumer Choice
Consumer Decision Making
Context Effects
Context for Strategic Market Planning
Cooperation Strategies
Core Concepts
Core Strategic Concepts
Creating Advantage
Creating Advantage in Retail and SCM through Info Systems
Cryptocurrency in Retailing
Customer Centricity
Defining the Competitive Set
Demand Landscape
Digital Differentiation Potential
Digital Strategy Components
Digital Strategy Overview
ELM
Evaluating Locations
External and Customer Analysis
Fast Fashion Retail & SCM
Forecasting Techniques
Framing
GIS in Retail Site Selection
Heuristics
Human Experience
Integrated Marketing Channels & Intermediaries An Introduction
Integrated Marketing Channels & Intermediaries Retailing & Retailers
Integrated Marketing Channels & Intermediaries Wholesalers & Wholesaling
Integrated Marketing Channels & Intermediaries: An Introduction
Integrated Marketing Channels & Intermediaries: Retailing and Retailers
Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling
Integrating Product Management Miles and Snow
Introduction
Inventory Control Systems – Basics and the EOQ
Inventory Control Systems Basics – Open to Buy and ABC Analysis
Levels of Competition
Managing Sales Growth
Market Potential and Forecasting
Marketing Cost Analysis
Merchandise Management- An Overview
Merchandise Management- Staple v. Fashion
Motivation
Overview of Retailing and Retailing Management
Overview of Retailing and Retailing Management
Perceptual Maps- A Review
Personal Characteristics
Planning Framework Components
PLC Penetration Options
Portfolio Models
Post Recession Consumer Behavior
Predictors of Consumer Behavior
Pricing Basics – Mark Ups and Mark Downs
Pricing Basics – Setting Prices
Pricing Basics – Setting Prices using B-E Analysis
Relationships
Retail Site Selection
Retailers, Wholesalers, Distributors (oh my)
Segmentation
Segmentation Overview
Setting Prices – The Basics and the Role of Costs
SPM Tutorial
Store Design and Layout
Strategic Alignment
Strategies for Mature Markets
Strategy and Marketing Implications
Strategy and Marketing Implications
Sustaining Advantage
SWOT
Targeting and Positioning
Tech Related Trends in Retail
Trends Impact on Consumer Behavior
Trends in Contemporary SCM and VDN
Use of Cases in Marketing Education
Using the SPM
Value Delivery System
Value Driver and Differentiation
