Analyzing Target Markets Total Running Time: 11:45 Consumer Insights, Marketing Strategies, Target Markets Analyzing Target Markets
Anchoring and Adjusting Total Running Time: 09:31 adjustment, Anchoring, heuristics, Leverage Anchoring and Adjusting
Basics of Merchandising and Visual Merchandising Total Running Time: 12:47 Basics of Merchandising and Visual Merchandising
Behavioral Pricing Total Running Time: 15:01 Application of Behavioral Pricing, Behavioral Pricing, Components of Behavioral Pricing Behavioral Pricing
Consumer Behavior and the Buying Process Total Running Time: 13:15 Consumer Decisions, Decision Making Unit, Four Basic Frameworks, Post-Purchase, Pre-Purchase, purchase Consumer Behavior and the Buying Process
Consumer Choice Total Running Time: 13:18 Basic Forces, consumer, consumer choice, consumer decision making, influence Consumer Choice
Consumer Decision Making Total Running Time: 15:45 Basic Model, consumer decision making, Contextual Forces, Elaborated Model, Environmental Forces, Personal Forces Consumer Decision Making
Context Effects Total Running Time: 09:00 Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects Context Effects
Core Concepts Total Running Time: 17:27 Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making Core Concepts
Creating Advantage in Retail and SCM through Info Systems Total Running Time: 19:26 Creating Advantage in Retail and SCM through Info Systems
Customer Centricity Total Running Time: 17:07 Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management Customer Centricity
Demand Landscape Total Running Time: 14:29 consumer behavior, Contemporary Issues, demand, Demand Landscape Demand Landscape
Framing Total Running Time: 07:40 Choice Architecture, consumer behavior, Decision Framing, Marketers Framing
Heuristics Total Running Time: 10:57 Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules Heuristics
Human Experience Total Running Time: 19:49 consumer, consumer behavior, Consumption, Human Experience Human Experience
Integrated Marketing Channels & Intermediaries: An Introduction Total Running Time: 11:01 Channel, Marketing Channels, Value Delivery Integrated Marketing Channels & Intermediaries: An Introduction
Integrated Marketing Channels & Intermediaries: Retailing and Retailers Total Running Time: 19:32 Channel, Retailers, Value Delivery Integrated Marketing Channels & Intermediaries: Retailing and Retailers
Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling Total Running Time: 11:14 Marketing Channels, Value Delivery, Wholesalers Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling
Introduction Total Running Time: 18:04 Assessment Activities, Best Practices, Course Model, resources Introduction
Inventory Control Systems – Basics and the EOQ Total Running Time: 12:05 Inventory Control Systems – Basics and the EOQ
Inventory Control Systems Basics – Open to Buy and ABC Analysis Total Running Time: 14:15 Inventory Control Systems Basics – Open to Buy and ABC Analysis
Merchandise Management- Staple v. Fashion Total Running Time: 07:29 Merchandise Management- Staple v. Fashion
Motivation Total Running Time: 13:26 consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal Motivation
Overview of Retailing and Retailing Management Total Running Time: 18:58 Overview of Retailing and Retailing Management
Overview of Retailing and Retailing Management Total Running Time: 18:58 Overview of Retailing and Retailing Management
Perceptual Maps- A Review Total Running Time: 13:35 Consumers, interpretation, perceptual mapping, research Perceptual Maps- A Review
Personal Characteristics Total Running Time: 18:07 Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality Personal Characteristics
Post Recession Consumer Behavior Total Running Time: 12:39 consumer behavior, Post Recession Consumer Behavior, recession, trends Post Recession Consumer Behavior
Predictors of Consumer Behavior Total Running Time: 12:38 consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors Predictors of Consumer Behavior
Pricing Basics – Mark Ups and Mark Downs Total Running Time: 09:29 Pricing Basics – Mark Ups and Mark Downs
Pricing Basics – Setting Prices using B-E Analysis Total Running Time: 11:22 Pricing Basics – Setting Prices using B-E Analysis
Relationships Total Running Time: 19:54 Consumer Relationships, Consumers, Digital Media, marketing, social media Relationships
Retailers, Wholesalers, Distributors (oh my) Total Running Time: 18:31 Retailers, Wholesalers, Distributors (oh my)
Segmentation Total Running Time: 15:20 Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation Segmentation
Setting Prices – The Basics and the Role of Costs Total Running Time: 08:56 Setting Prices – The Basics and the Role of Costs
Targeting and Positioning Total Running Time: 16:07 Develop Positioning, positioning, targeting, Targeting Strategy Targeting and Positioning
Trends Impact on Consumer Behavior Total Running Time: 16:36 consumer behavior, Trend Spotting, trends, Value of Trends Trends Impact on Consumer Behavior
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