Analyzing Target Markets

Total Running Time: 11:45

Consumer Insights, Marketing Strategies, Target Markets

Analyzing Target Markets

Anchoring and Adjusting

Total Running Time: 09:31

adjustment, Anchoring, heuristics, Leverage

Anchoring and Adjusting

Basics of Merchandising and Visual Merchandising

Total Running Time: 12:47

Basics of Merchandising and Visual Merchandising

Behavioral Pricing

Total Running Time: 15:01

Application of Behavioral Pricing, Behavioral Pricing, Components of Behavioral Pricing

Behavioral Pricing

Blockchain and Retailing

Total Running Time: 06:16

Blockchain and Retailing

Branding Basics

Total Running Time: 15:32

Branding Basics

Buyer Persona

Total Running Time: 15:54

Basic Tools, Buyer Persona, consumer behavior

Buyer Persona

Consumer Behavior and the Buying Process

Total Running Time: 13:15

Consumer Decisions, Decision Making Unit, Four Basic Frameworks, Post-Purchase, Pre-Purchase, purchase

Consumer Behavior and the Buying Process

Consumer Choice

Total Running Time: 13:18

Basic Forces, consumer, consumer choice, consumer decision making, influence

Consumer Choice

Consumer Decision Making

Total Running Time: 15:45

Basic Model, consumer decision making, Contextual Forces, Elaborated Model, Environmental Forces, Personal Forces

Consumer Decision Making

Context Effects

Total Running Time: 09:00

Attractiveness Effect, Compromise Effect, consumer behavior, consumer decision making, Context Effects

Context Effects

Core Concepts

Total Running Time: 17:27

Cognitive Models, consumer behavior, Core Course Concepts, Emotional Decision Making, Memory, Perception and Learning, Rational Decision Making

Core Concepts

Creating Advantage in Retail and SCM through Info Systems

Total Running Time: 19:26

Creating Advantage in Retail and SCM through Info Systems

Cryptocurrency in Retailing

Total Running Time: 08:31

Cryptocurrency in Retailing

Customer Centricity

Total Running Time: 17:07

Consumers, Customer, Customer-Centric Culture, Customer-Centric Insights, marketing management

Customer Centricity

Demand Landscape

Total Running Time: 14:29

consumer behavior, Contemporary Issues, demand, Demand Landscape

Demand Landscape

ELM

Total Running Time: 09:16

Elaboration Likelihood Model, ELM, Marketers

ELM

Evaluating Locations

Total Running Time: 12:41

Evaluating Locations

Fast Fashion Retail & SCM

Total Running Time: 16:55

Fast Fashion Retail & SCM

Framing

Total Running Time: 07:40

Choice Architecture, consumer behavior, Decision Framing, Marketers

Framing

GIS in Retail Site Selection

Total Running Time: 14:36

GIS in Retail Site Selection

Heuristics

Total Running Time: 10:57

Compensatory Rules, Consumers, heuristics, Non-Compensatory Rules

Heuristics

Human Experience

Total Running Time: 19:49

consumer, consumer behavior, Consumption, Human Experience

Human Experience

Integrated Marketing Channels & Intermediaries: An Introduction

Total Running Time: 11:01

Channel, Marketing Channels, Value Delivery

Integrated Marketing Channels & Intermediaries: An Introduction

Integrated Marketing Channels & Intermediaries: Retailing and Retailers

Total Running Time: 19:32

Channel, Retailers, Value Delivery

Integrated Marketing Channels & Intermediaries: Retailing and Retailers

Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling

Total Running Time: 11:14

Marketing Channels, Value Delivery, Wholesalers

Integrated Marketing Channels & Intermediaries: Wholesalers and Wholesaling

Introduction

Total Running Time: 18:04

Assessment Activities, Best Practices, Course Model, resources

Introduction

Inventory Control Systems – Basics and the EOQ

Total Running Time: 12:05

Inventory Control Systems – Basics and the EOQ

Inventory Control Systems Basics – Open to Buy and ABC Analysis

Total Running Time: 14:15

Inventory Control Systems Basics – Open to Buy and ABC Analysis

Merchandise Management- An Overview

Total Running Time: 11:37

Merchandise Management- An Overview

Merchandise Management- Staple v. Fashion

Total Running Time: 07:29

Merchandise Management- Staple v. Fashion

Motivation

Total Running Time: 13:26

consumer behavior, Consumer Motivations, goals, motivation, Motive Arousal

Motivation

Overview of Retailing and Retailing Management

Total Running Time: 18:58

Overview of Retailing and Retailing Management

Overview of Retailing and Retailing Management

Total Running Time: 18:58

Overview of Retailing and Retailing Management

Perceptual Maps- A Review

Total Running Time: 13:35

Consumers, interpretation, perceptual mapping, research

Perceptual Maps- A Review

Personal Characteristics

Total Running Time: 18:07

Attitude Toward Risk, consumer behavior, Key Personal Characteristics, Opinion Leadership, personality

Personal Characteristics

Post Recession Consumer Behavior

Total Running Time: 12:39

consumer behavior, Post Recession Consumer Behavior, recession, trends

Post Recession Consumer Behavior

Predictors of Consumer Behavior

Total Running Time: 12:38

consumer behavior, Explicit Knowledge, Implicit Knowledge, Key Predictors

Predictors of Consumer Behavior

Pricing Basics – Mark Ups and Mark Downs

Total Running Time: 09:29

Pricing Basics – Mark Ups and Mark Downs

Pricing Basics – Setting Prices

Total Running Time: 10:53

Pricing Basics – Setting Prices

Pricing Basics – Setting Prices using B-E Analysis

Total Running Time: 11:22

Pricing Basics – Setting Prices using B-E Analysis

Relationships

Total Running Time: 19:54

Consumer Relationships, Consumers, Digital Media, marketing, social media

Relationships

Retail Site Selection

Total Running Time: 10:39

Retail Site Selection

Retailers, Wholesalers, Distributors (oh my)

Total Running Time: 18:31

Retailers, Wholesalers, Distributors (oh my)

Segmentation

Total Running Time: 15:20

Basic Bases, Behavioral Segmentation, Effective Segmentation, segmentation

Segmentation

Setting Prices – The Basics and the Role of Costs

Total Running Time: 08:56

Setting Prices – The Basics and the Role of Costs

SPM Tutorial

Total Running Time: 07:31

SPM Tutorial

Store Design and Layout

Total Running Time: 16:02

Store Design and Layout

Targeting and Positioning

Total Running Time: 16:07

Develop Positioning, positioning, targeting, Targeting Strategy

Targeting and Positioning

Tech Related Trends in Retail

Total Running Time: 11:00

Tech Related Trends in Retail

Trends Impact on Consumer Behavior

Total Running Time: 16:36

consumer behavior, Trend Spotting, trends, Value of Trends

Trends Impact on Consumer Behavior

Trends in Contemporary SCM and VDN

Total Running Time: 15:03

Trends in Contemporary SCM and VDN

Use of Cases in Marketing Education

Total Running Time: 13:03

Use of Cases in Marketing Education

Using the SPM

Total Running Time: 11:37

Using the SPM

Value Delivery System

Total Running Time: 09:33

Value Delivery System