Faculty: Misty P. Blessley Tags: Business-to-Business (B2B)buying centerCentralized PurchasingDecentralized Purchasingphsychological intelligencePurchasingsupply managementtopic 3
Cooperation Strategies Total Running Time: 11:48 Business-to-Business (B2B), competitive advantage, consumer to consumer, peer to peer Cooperation Strategies
Customer Behavior Total Running Time: 16:09 Business-to-Business (B2B), consumer behavior, consumer decision process, consumer products Customer Behavior
IMC Planning Process Pt 2 Total Running Time: 13:45 B2C market segmentation, Business-to-Business (B2B), gender demographics, geodemographic segmentation, geotargetting, market segment categories, VALS segmentation IMC Planning Process Pt 2
Radio, Out-Of-Home, and Print Advertising Total Running Time: 12:07 Business-to-Business (B2B), demographic segmentation, geographic segmentation, magazine advertising, media mix determination, media multiplier effect, newspaper advertising, traditional advertising Radio, Out-Of-Home, and Print Advertising
The Purchasing Process: Strategic & Transactional Issues Total Running Time: 09:30 Kraljic model, Purchasing, purchasing relationship management, stategic issues, strategix sourcing matrix, supply mamagement, topic 2, tranactional The Purchasing Process: Strategic & Transactional Issues
What is Purchasing and Supply Management? Total Running Time: 10:12 introduction to purchasing, Purchasing, strategic sourcing, supply management, topic 1 What is Purchasing and Supply Management?
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