Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: consumer video sharingfacebookInstagramPinterest Twittersocial listeningsocial media marketingsocial networksyoutube
Social Media in Consumer Behavior Total Running Time: 08:52 communication, consumer generated media, digital native, hype, method, mobile, on demand, on-the-go, online, social networks Social Media in Consumer Behavior
Social Media Strategies Total Running Time: 11:22 blogs, consumer review sites, content seeding, real-time marketing, social media marketing, social media metrics, viral marketing Social Media Strategies
Social Media Strategy Total Running Time: 28:09 average behavior, branding online, branding strategy, controlling the brand, customers as gold mine, digital divide, facebook users, internet usage, social marketing principles, social media segments, strategic foundation, traditional segmentation, twitter, youtube Social Media Strategy
Social Media – The Value of Likes Total Running Time: 21:18 buyer behavior, consumer expectations, facebook, product reviews, twitter Social Media – The Value of Likes