Name: Advertising Campaign Management Part 2
Uploaded: 2017-08-23T09:18:19-04:00
Duration: T14M43S
Description: Advertising Campaign Management Part 2

10:26

advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto

14:44

advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory

04:57

advertising, branding, campaign management, interference

08:04

advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications

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Faculty: JENNIFER M SUNDSTROM-FITZGERALD
Tags: advertising agency advertising personnel boutique agency campaign management creative pitch crowdsourcing external advertising agency full-service agency inside agency outside agency