Faculty: JENNIFER M SUNDSTROM-FITZGERALD Tags: advertising agencyadvertising personnelboutique agencycampaign managementcreative pitchcrowdsourcingexternal advertising agencyfull-service agencyinside agencyoutside agency
Advertising Campaign Management Part 1 Total Running Time: 10:26 advertising expenditures, advertising theories, campaign management, heirarchy of effects model, means-end theory, visual esperanto Advertising Campaign Management Part 1
Advertising Campaign Management Part 3 Total Running Time: 14:44 advertising campaign parameters, advertising constraints, advertising goals, brand awareness, campaign duration, campaign management, creative brief, media selection, ranking claims, support claims, variability theory Advertising Campaign Management Part 3
Integrated Marketing Communications Part 1 Total Running Time: 04:57 advertising, branding, campaign management, interference Integrated Marketing Communications Part 1
The Marketing Communications Budget Total Running Time: 08:04 advertising, advertising agency, budgeting methods, communication objectives, elements of the communication budget, media costs, paid communications, unpaid communications The Marketing Communications Budget