Market Positioning for Competitive Advantage Total Running Time: 09:40 conducting market research, customer market segment, customer value propositions, positioning the brand, statistical techniques, understanding customer perception, value creation Market Positioning for Competitive Advantage
Market Potential and Forecasting Total Running Time: 18:38 change, corporate decisions, environmental change, strategic implications Market Potential and Forecasting
The Balance Scorecard Part 1 Total Running Time: 11:08 communication tool, customer perspective, financial perspective, human capital perspective, operations perspective, strategy aligment, value creation The Balance Scorecard Part 1
The Balance Scorecard Part 2 Total Running Time: 13:27 communication tool, customer perspective, dashboards, financial perspective, human capital perspective, operations perspective, strategic alignment, strategy aligment, strategy map, value creation The Balance Scorecard Part 2
The Differentiated Workforce Part 1 Total Running Time: 08:42 5 stages of differentation, A-B-C jobs, A-B-C players, disproportionate investment, value creation The Differentiated Workforce Part 1
The Value Chain: Configuring Activities to Create Competitive Advantage Total Running Time: 26:09 benefits, competitive advantage, elements, Sample Value Chain, Value Chain, value creation The Value Chain: Configuring Activities to Create Competitive Advantage
