Introduction to Predictive Models in Database Marketing

Customer Data Analytics Part 2

Total Running Time: 15:43

data, Database

Customer Data Analytics Part 2

Direct Marketing Overview

Total Running Time: 13:34

Database, Direct Marketing

Direct Marketing Overview

Evaluating Logistic Regression Models

Total Running Time: 12:40

logistic regression

Evaluating Logistic Regression Models

List and Database Marketing

Total Running Time: 13:52

Database

List and Database Marketing

Modeling

Total Running Time: 12:34

A/B Test, data mining, predictive modeling, testing

Modeling

Purchasing Business Process Modeling

Total Running Time: 08:25

Business Process Modeling Notation (BPMN), Database, REA model, UML class diagram

Purchasing Business Process Modeling

Simple Statistical Regression

Total Running Time: 08:07

Linear Regression, Microsoft Excel

Simple Statistical Regression