Direct Marketing Overview

Customer Centricity

Total Running Time: 13:51

Customers, Direct Marketing, strategy

Customer Centricity

Customer Data Analytics Part 1

Total Running Time: 07:05

CRM, Direct Marketing

Customer Data Analytics Part 1

Customer Data Analytics Part 2

Total Running Time: 15:43

data, Database

Customer Data Analytics Part 2

Fulfilling the Direct Marketing Offer

Total Running Time: 07:26

3rd party fulfillment, Direct Marketing

Fulfilling the Direct Marketing Offer

Introduction to Predictive Models in Database Marketing

Total Running Time: 11:18

Database, Linear Regression, logistic regression, predictive modeling

Introduction to Predictive Models in Database Marketing

List and Database Marketing

Total Running Time: 13:52

Database

List and Database Marketing

Purchasing Business Process Modeling

Total Running Time: 08:25

Business Process Modeling Notation (BPMN), Database, REA model, UML class diagram

Purchasing Business Process Modeling

Serving the Customer in Direct Marketing

Total Running Time: 05:17

Customer Service, Direct Marketing

Serving the Customer in Direct Marketing