Direct Marketing Overview

Audit Planning Analytical Procedures Part 2

Total Running Time: 14:25

common financial ratios, completion, internal comparisons, liquidity activity ratios, planning, profitability ratios, testing

Audit Planning Analytical Procedures Part 2

Customer Centricity

Total Running Time: 13:51

customer relationship, Customers, Direct Marketing, strategy, value discipline

Customer Centricity

Customer Data Analytics Part 1

Total Running Time: 07:05

CDA, CRM, Custemoer-Centric, Direct Marketing

Customer Data Analytics Part 1

Customer Data Analytics: Unlocking Insights

Total Running Time: 17:05

Customer Segmentation, data analytics, database marketing, digital marketiing, Direct Marketing

Customer Data Analytics: Unlocking Insights

Fox MC Session: Business Models

Total Running Time: 08:16

Business Model Financials, Strategic Insight, strategy, Strategy Formulations

Fox MC Session: Business Models

Fox MC Session: EMC Experience Introduction

Total Running Time: 09:43

Business Model, Business Plan, Business Reasoning, Financial Acuity, Influential Communication, leadership, strategy

Fox MC Session: EMC Experience Introduction

Fulfilling the Direct Marketing Offer

Total Running Time: 07:26

3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment

Fulfilling the Direct Marketing Offer

Implementing the Strategy

Total Running Time: 06:47

balanced scorecard, Implementation, Non Financial Measures, strategy

Implementing the Strategy

List and Database Marketing

Total Running Time: 13:52

databases, direct marketing program, segmentation strategy

List and Database Marketing

Modeling

Total Running Time: 12:34

a/b test, data mining, predictive modeling, testing, types of predictive models, using data to predict churn

Modeling

Multinational Strategies

Total Running Time: 26:22

global, international, strategy, transnational

Multinational Strategies

Prioritizing Stakeholders

Total Running Time: 47:37

community relations, corporation, crisis, external management, issue life cycle, legitimize, public affairs, strategy, sustainability, traditional

Prioritizing Stakeholders

Serving the Customer in Direct Marketing

Total Running Time: 05:17

Customer Service, Direct Marketing, in-house customer service, outsourced customer service, sustomer relations

Serving the Customer in Direct Marketing

Strategy

Total Running Time: 04:59

Competitors, Core Competencies, strategy, value proposition

Strategy

Strategy & The Psychology of ‘A Players’

In collaboration with Caliper, Thomas Schoenfelder discusses Strategy and the psychology of 'A Players' using the psychometrics to differentiate the workforce. Watch Now

Total Running Time: 32:23

a players, caliper, psychometrics, strategy, workforce

Strategy & The Psychology of ‘A Players’

Strategy via Uncertainty From Insight to Strategy to Business Model

Total Running Time: 25:16

Fit Business Model Canvas, Strategic Position, strategy, uncertainty, Value Driver

Strategy via Uncertainty From Insight to Strategy to Business Model

Strategy, Balanced Scorecard, Strategic Profitability Analysis Revisit Budget Planning

Total Running Time: 05:18

five forces, reengineering, strategy, two strategy models

Strategy, Balanced Scorecard, Strategic Profitability Analysis Revisit Budget Planning

Sustainability of Strategy

Total Running Time: 03:46

strategy, Sustainable Strategy, Unique Resources

Sustainability of Strategy

The 8-Box SWOT A Bridge Between Analysis and Strategy

Total Running Time: 21:44

8-Box SWOT, strategy, SWOT, SWOT Elements

The 8-Box SWOT A Bridge Between Analysis and Strategy

The Balanced Scorecard

Total Running Time: 11:34

balanced scorecard, Customer, Financial, Internal Business, strategy

The Balanced Scorecard

The Manager and Management Accounting: What is Cost Accounting?

Total Running Time: 12:30

cost accounting, Ethical Standards, Management Accounting, strategy

The Manager and Management Accounting: What is Cost Accounting?

The Strategic Planning Process

Total Running Time: 16:08

Corporate Strategy, Organizations, PESTLE Scan, strategic planning, strategy

The Strategic Planning Process

What is Strategy

Total Running Time: 17:02

Big Picture, Emerging Future, Holistic Aspect, strategy, Synthesis Aspect, Tactic

What is Strategy