Direct Marketing Overview

Customer Centricity

Total Running Time: 13:51

customer relationship, Customers, Direct Marketing, strategy, value discipline

Customer Centricity

Customer Data Analytics Part 1

Total Running Time: 07:05

CRM, Direct Marketing

Customer Data Analytics Part 1

Customer Data Analytics Part 2

Total Running Time: 15:43

data, Data Course, Database

Customer Data Analytics Part 2

Customer Data Analytics: Unlocking Insights

Total Running Time: 17:05

Customer Segmentation, data analytics, Database, digital marketiing, Direct Marketing

Customer Data Analytics: Unlocking Insights

Fulfilling the Direct Marketing Offer

Total Running Time: 07:26

3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment

Fulfilling the Direct Marketing Offer

Introduction to Predictive Models in Database Marketing

Total Running Time: 11:18

customer acquisition, Database, Linear Regression, logistic regression, predictive modeling

Introduction to Predictive Models in Database Marketing

List and Database Marketing

Total Running Time: 13:52

Database, direct marketing program, segmentation strategy

List and Database Marketing

Purchasing Business Process Modeling

Total Running Time: 08:25

Business Process Modeling Notation (BPMN), collaboration model, Database, functional responsibility, REA model, structure model, swimlanes, UML class diagram

Purchasing Business Process Modeling

Serving the Customer in Direct Marketing

Total Running Time: 05:17

Customer Service, Direct Marketing, in-house customer service, outsourced customer service, sustomer relations

Serving the Customer in Direct Marketing