Serving the Customer in Direct Marketing

Creating a Culture for Service

Explain why it is important to establish an organizational environment that supports the service strategy. Watch Now

Total Running Time: 13:50

Customer Service, service climate, service culture, Service Management

Creating a Culture for Service

Customer Centricity

Total Running Time: 13:51

customer relationship, Customers, Direct Marketing, strategy, value discipline

Customer Centricity

Customer Data Analytics Part 1

Total Running Time: 07:05

CRM, Direct Marketing

Customer Data Analytics Part 1

Customer Service and Retention

Total Running Time: 10:21

Customer Service, Life long relationship, retention

Customer Service and Retention

Direct Marketing Overview

Total Running Time: 13:34

Brand Marketing, Customer Segmentation, Database, Direct Marketing

Direct Marketing Overview

Fulfilling the Direct Marketing Offer

Total Running Time: 07:26

3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment

Fulfilling the Direct Marketing Offer

Order Management and Customer Service Part 1

Total Running Time: 10:50

Backorder Costs, Cancellations, Customer Service, Deductions, Order Management, Penalty, Stockout

Order Management and Customer Service Part 1

Order Management and Customer Service Part 2

Total Running Time: 07:44

Customer Service, Logistics System Information, Order Management, Order to Cash Cycle

Order Management and Customer Service Part 2