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Serving the Customer in Direct Marketing

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Serving the Customer in Direct Marketing

Serving the Customer in Direct Marketing

Faculty:
- Rebecca Zinn
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Creating a Culture for Service

Explain why it is important to establish an organizational environment that supports the service strategy. Watch Now

Total Running Time: 13:50

Customer Service, service climate, service culture, Service Management

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customer relationship, Customers, Direct Marketing, strategy, value discipline

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CDA, CRM, Custemoer-Centric, Direct Marketing

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Customer Data Analytics: Unlocking Insights

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Customer Segmentation, data analytics, database marketing, digital marketiing, Direct Marketing

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Customer Service, Life long relationship, listening, retention

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Direct Marketing Overview

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Brand Marketing, Customer Segmentation, databases, Direct Marketing, strategy, testing

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Fulfilling the Direct Marketing Offer

Total Running Time: 07:26

3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment

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Order Management and Customer Service Part 1

Total Running Time: 10:50

Backorder Costs, Cancellations, Customer Service, Deductions, Order Management, Penalty, Stockout

Order Management and Customer Service Part 1

Order Management and Customer Service Part 2

Total Running Time: 07:44

Customer Service, Logistics System Information, Order Management, Order to Cash Cycle

Order Management and Customer Service Part 2

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