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Serving the Customer in Direct Marketing

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Serving the Customer in Direct Marketing

59584Serving the Customer in Direct Marketing

Faculty:
- Rebecca Zinn
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Explain why it is important to establish an organizational environment that supports the service strategy. Watch Now

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Fulfilling the Direct Marketing Offer

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3rd party fulfillment, Direct Marketing, fulfillment, inhouse fulfullment, intergrated order fulfillment, outside fulfillment

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Backorder Costs, Cancellations, Customer Service, Deductions, Order Management, Penalty, Stockout

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Order Management and Customer Service Part 2

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Customer Service, Logistics System Information, Order Management, Order to Cash Cycle

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