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Craig Atwater's Videos

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Craig Atwater

Pricing: Understanding and Capturing Customer Value Part 1: Basics

Pricing: Understanding and Capturing Customer Value Part 1: Basics

Total Running Time: 17:26
Tags: costs; Customer Value; pricing; pricing strategies

Pricing: Understanding and Capturing Customer Value Part 2: Product Mix Strategies

Pricing: Understanding and Capturing Customer Value Part 2: Product Mix Strategies

Total Running Time: 07:48
Tags: by-products; pricing strategies

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies

Total Running Time: 16:58
Tags: Psychological; segmentation

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