Faculty: James J. Delash Tags: Click Through Rate (CTR)email address acquisitionHTML vs Textloyalty programmetricsoptimizing subject lines
Digital Costs and Effectiveness Total Running Time: 22:26 banner advertising, Click Through Rate (CTR), digital ads, digital revenue models, media cost Digital Costs and Effectiveness
Pedagogy – How to Prepare a CapSim Report Total Running Time: 09:19 executive summary, experience report requirements, key performance indicators, KPI, metrics Pedagogy – How to Prepare a CapSim Report
Reading Analytics Total Running Time: 25:25 average time on site, bounce rate, Click Through Rate (CTR), conversion rate, cost per contact, cost per record, cost per sale, hard and soft bounces, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, traffic sources overview, unique page views Reading Analytics
Search and Google AdWords Total Running Time: 17:13 A/B Test, generating traffic, GeoTargeting options, metrics, new portals, old school online search, search behavior, search engine optimization, search recommendations, testing key words, traffic, understanding PageRank Search and Google AdWords
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