Faculty: Susan Mudambi Tags: banner advertisingclick through rateCTRdigital adsdigital revenue modelseffectivenessmedia costpricing
Activity Based Management Total Running Time: 14:51 activity based costing, Activity Based Management, Cutting Cost, pricing, Product Mix Activity Based Management
Communication Total Running Time: 14:43 communication, Communication Process, effectiveness, Efficiency Communication
Cost Analysis for Decision Making I Total Running Time: 25:01 differential analysis, long run pricing decisions, pricing, pricing decisions, production decisions, theory of constraints Cost Analysis for Decision Making I
Cost Analysis for Decision Making II Total Running Time: 18:21 differential analysis, long run pricing decisions, pricing, pricing decisions, production decisions, theory of constraints Cost Analysis for Decision Making II
Creative Problem Solving Framework Total Running Time: 06:28 Creative Problem Solving, effectiveness, Individual Process Phases, Real World Situation Creative Problem Solving Framework
Economics – The Law of Supply and Demand Total Running Time: 08:24 financing, forecasting, pricing, supply and demand in CapSim Economics – The Law of Supply and Demand
Email Marketing Total Running Time: 22:57 click through rate, email address acquisition, HTML vs Text, loyalty program, metrics, optimizing subject lines Email Marketing
Email Marketing Basics Total Running Time: 19:27 advantages, benefits, consumer overload, deliverability, effectiveness, engaging, measures, permission issues, volume Email Marketing Basics
Information for Short Term Decision Making Total Running Time: 07:03 Business Goals, pricing, Product Mix, Short Term Business Decision Information for Short Term Decision Making
Legal Studies – Cooperative vs Competitive Total Running Time: 03:49 industry rivalry, labor negotiations, pricing, product positioning Legal Studies – Cooperative vs Competitive
Pricing Total Running Time: 09:19 Customers, Price Setter, Price Taker, pricing, Target Profit Pricing
Pricing Understanding and Capturing Customer Value Part 1 Basics Total Running Time: 17:26 costs, Customer Value, pricing, pricing strategies, value perceptions, value-based pricing Pricing Understanding and Capturing Customer Value Part 1 Basics
Reading Analytics Total Running Time: 25:25 average time on site, bounce rate, click through rate, content overview, conversion rate, cost per contact, cost per record, cost per sale, email, hard and soft bounces, improving results, landing pages, open rate, opt out rate, OTM, pages per visit, penetration rate, percent new visits, tracking, traffic sources overview, unique page views, visits, website Reading Analytics
What How Why Total Running Time: 07:18 effectiveness, process, Real World Situation, What How Why Tool What How Why
Fox Video Vault
vault.temple.edu